Senior Strategist

We’re looking for a strategically minded individual with a background and passion for building customer experiences and CRM journeys for world-class brands. Your ability to create innovative, strategic communications plans will spark new ideas and thoughtfully connect with the end-customer. You will have the unique opportunity to work alongside an interdisciplinary team, other strategists and collaborative clients to create impactful work and further brand growth goals.

What you’ll do:

• Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
• Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
• Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
• Unearth novel insights that fuel strategic plans and briefs.
• Develop creative briefs, brief internal teams, and work with them to inspire great work.
• Perform current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to establish measurement and optimization plans.
• Guide internal teams in the identification of marketing opportunities.
• Set business rules for integrated campaigns and communicate rules to technology teams.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Present strategic recommendations to clients.
• Continually research and investigate consumer and industry trends and be recognized as a SME for our client’s business.

What you’ve got:

• Must be highly motivated with a strong record of excellence and professional achievement.
• Emphasis on qualities such as intellectual curiosity, responsibility, determination, creativity, flexibility, drive, and self-confidence.
• 5 years of business experience in Marketing Strategy, Management Consulting, or Interactive Consulting.
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, and direct marketing).
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Degree in marketing, advertising, communications, or related field.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent written, oral communication, and presentation skills with strict attention to detail.
• Experience managing and coordinating multiple strategy projects across internal teams and client relationships.

Wondering what we're like? At, KERN we are:

KERN as an organization has always focused on our people, our community, and the clients we serve. For more than 20 years, we have been driven by these core values:

• Be Kind: We understand that our clients and our employees all have unique experiences that have shaped them and we are committed to understanding one another. We work every day to create a space in which we recognize each other’s humanity, and which is inclusive and grounded in empathy.
• Be Smart: We know that the best and brightest ideas come from hearing and incorporating a diversity of voice and this is what elevates our work. When our teams come together, we amplify individual strengths to deliver innovative solutions for our clients.
• Be Creative: We think in unexpected and diverse ways. This requires a range of opinions and backgrounds. We believe in pushing boundaries, reimagining the customer experience through insightful work, and measuring success with precision analytics. 

Our hybrid work model:

KERN's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, and are required to be in-office a minimum of three days per week.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.