Account Director

Here's what our Account Directors are up to on a daily basis:

DUTIES AND RESPONSIBILITIES

• Proactively managing client relationships, serving as the client liaison and as a trusted advisor for the client on all communications and digital marketing needs
• Serving as a subject matter expert by having a clear understanding of a client’s business, industry and competitive landscape to determine the best communications strategy based on the client’s services
• Educating and coaching clients on best practices, how new services and technology can be beneficial and how to best integrate services into the client’s organization to measure and increase ROAS
• Proactively monitoring account activities and providing regular reporting for clients
• Responsible for the successful development and execution of strategic and integrated public relations and digital media initiatives, including social media, SEO, SEM, paid media, interactive media, email marketing automation, creative and branding and public relations into the client’s overall business strategy
• Understanding and applying client’s business metrics and traditional marketing efforts to ensure tight integration of digital and public relations strategy
• Ensuring the day-to-day execution of services is aligned with client’s stated goals, objectives and strategy
• Developing and managing projects/programs, including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines with support from the client service team and other internal departments
• Communicating with executive-level staff and providing input regarding agency matters related to team management, budgets, processes and systems, services and new business
• Accountable for client retention, renewals and the growth of business with existing clients
• Participating in new business development ideation and presentation of ideas to existing and prospective clients
• Leading by example by setting professional standards and account expertise that adhere to Koch Comm company values
• Building strong relationships with outside vendors and partners, as needed

A good fit for the Account Director role looks like this:

KNOWLEDGE, SKILLS AND ABILITIES

• Ability to lead, manage and develop a high-performing account team while establishing strategic initiatives and processes that ensure the client and Koch Comm run smoothly and effectively
• Excellent client relations skills
• Proven track record of successful team management
• Ability to successfully work under tight deadlines and navigate multiple projects simultaneously
• Experience using social media platforms such as Facebook, Twitter, Linkedin, Snapchat, YouTube and Instagram plus, experience with social media tools and techniques on a business level
• Advanced knowledge of public relations principles and strategies as well as media sources and their capabilities
• Excellent communication skills, including proper English usage (including grammar and composition), accepted styles for materials released to media, including Associated Press Style
• Ability to understand metrics and ROAS analysis and to review analytics and provide documented insights and recommendations
• Knowledge and experience with tools used to execute digital marketing and public relations initiatives
• Fundamental knowledge of SEO, SEM, paid media and content/email marketing
• Marketing automation experience is a plus
• Fundamental web development project knowledge is a plus

Read more details about the Account Director position on our site: https://kochcomm.com/careers/job_listing/