What are the responsibilities and job description for the Product Marketing Manager position at KODE Labs?
At KODE Labs, we’re redefining the future of real estate operations and management through our smart building solution, KODE OS. As we continue to grow, we’re looking for a passionate and strategic Product Marketing Manager to join our dynamic team. This role requires an expert who can turn complex technical products into clear, compelling stories and drive impactful go-to-market strategies for product launches.
- Go-to-Market (GTM) Strategy: Develop and execute go-to-market strategies for product launches, ensuring a seamless handoff from product development to marketing, sales, and mission control/customer experience.
- Product Positioning & Messaging: Craft clear, compelling, and differentiated messaging that resonates with target audiences and highlights the value of our products.
- Market Research & Competitive Analysis: Conduct thorough market research to understand customer needs, competitive landscape, and emerging trends, shaping product offerings and marketing strategies accordingly.
- Content Creation: Collaborate with designers to produce a variety of materials, including product videos, webinars, whitepapers, case studies, sales collateral, and more.
- Sales Enablement: Equip the sales team with the tools and knowledge they need to effectively sell our products, including training materials, product demos, FAQs, and competitive battle cards.
- Customer Insights: Gather feedback from customers, prospects, and sales teams to inform product development and marketing initiatives.
- Performance Analysis: Track and analyze the performance of product marketing campaigns, using data to optimize messaging, targeting, and strategies for continuous improvement.
- 3-5 years of experience in product marketing, preferably in SaaS and/or real estate.
- Proven success in managing product launches and go-to-market strategies.
- Strong understanding of B2B product marketing.
- Excellent communication and storytelling skills, with a knack for translating technical details into compelling narratives.
- Experience working cross-functionally with product, sales, customer success, and marketing teams.
- Ability to conduct market research and competitive analysis.
- Data-driven mindset with strong analytical skills.
- Familiarity with marketing tools and platforms (e.g., Zoho, MailChimp, Google Analytics, etc).
- Competitive salary based on experience
- Discretionary Bonus Program
- Career Development Program
- Comprehensive Health Insurance Package
- Dynamic team and challenging projects
- Flexible Paid Time Off
- Welcoming and friendly work environment
- Regular social events and activities
KODE Labs is a real estate technology company founded in 2017 with a mission to change the way people, buildings and systems operate. Headquartered in Detroit, Michigan, we are a driving force behind the adoption of smart building technology. To scale our presence across the globe, we depend on our team of talented, ambitious people who go above and beyond to create value for our clients.
When you join the KODE Labs team you can create your own career. Whether you have years of experience or are just starting, we help you realize your full potential and achieve your goals.
If KODE Labs sounds like the place for you, we’d love to hear your story, so please apply through our online application form. Only shortlisted candidates will be contacted.