Sr. Market Analyst, Smart Toileting

Location: Hybrid at Kohler, WI

Opportunity

Kohler Co. is looking for a Senior Market Analyst, Smart Toileting Products, with exceptional problem-solving skills and a passion for innovation to support new product development projects and category strategy initiatives. You will be joining a strong global brand committed to living on the leading edge in design and technology of product and process. The role focuses on the brands most iconic, flagship products like Numi 2.0 and will gain experience with a global team supported by national media campaign tactics.

The Senior Market Analyst, Smart Toileting Products, will be responsible for supporting the strategic direction of the product portfolio to drive vitality and growth. This role will identify and prioritize needs, define customer requirements, and support key initiatives within the go-to-market strategy.  This involves collaborating with cross-functional teams to execute business & launch strategies for new products, support category training & content tactics, and lead key channel marketing initiatives. Collaboration between cross-functional team members including creative content development, channel marketing, finance, and sales will be vital in the success of this role.  This high impact role is accountable for the financial performance of the assigned category & responsible for ownership of specific channel marketing initiatives that gain high visibility within the organization.

The ideal candidate will exhibit the following:

• Exceptional problem-solving skills
• Displays initiative to find solutions and work effectively with all levels in the organization
• High-level presentation/communication skills
• Leads with curiosity and creative thinking
• Understands new product development, manufacturing, forecasting, and strategy planning
• Hands-on, detail oriented, energetic, and results-driven

Specific Responsibilities

• Partner with new product development teams to develop products that live on the leading edge in design and technology of product and process.
• Understand and utilize consumer insights tools and incorporate learnings in decision making
• Create, lead, and communicate engaging presentations to all levels internal and external that clearly articulate product information, business strategies, and channel & customer go to market strategies
• Lead and influence the go-to-market strategy for new product launches
• Collaborate with the sales organization on product needs, sales training tools & resources, and sales strategies outlined to drive business growth
• Develop relationships with customers, sales, new product development, and other stakeholders that can contribute to the development of new product and business ideas
• Develop an understanding of the customer and competitive landscape including innovation, products, pricing, market trends and market share to develop product category ownership skillset