Digital Testing and Optimization Analyst (Hybrid or Remote Eligible)

ACCOUNTABILITIES

ANALYTICS STRATEGY & INNOVATION

• Support the digital testing roadmap and help ensure cross-functional alignment on strategic business initiatives.
• Identify test opportunities, develop strategy and lead test design.
• Translate A/B test data & results into actionable insights and business recommendations.
• Drive optimization of digital properties through identification of successful tests and go-forward strategy with ‘winning experiences’.
• Together with the rest of the team, lead process definition - set & align direction, identify business goals, define timelines and take part in potential business case development

ANALYTICS INSIGHTS & ACTIVATION

• Work on identification of key business questions, develop hypotheses, plan A/B test strategy, execute and measure results
• Leverage analytics, promotional & advertising strategy, LY business results and competitive insights to explain business performance to cross-functional leaders and provide recommendations from A/B test results
• Identify customer behaviors and insights that can be leveraged for future targeting & personalization and to inform business decisions
• Become an advocate for testing & optimization across the organization
• Become a subject matter expert in digital analytics, testing & optimization
• Conduct regular competitive research to gather additional test ideas

SUPPORT & TRAINING

• Co-manage the test request database and proactively respond to new requests

• Attend meetings with business partners to discuss potential ideas and follow ups to analysis
• Participate in open lab forum to help answer digital analytics & testing questions from cross-functional partners
• Support ongoing associate training and development of digital analytics & testing tools
• Monitor and report on industry best practices, bringing key learnings to Kohl’s

QUALIFICATIONS

REQUIRED

• Excellent analytical skills: ability to effectively break business questions into their key components, identify appropriate data sources and methodology for analysis to translate findings into actionable insights
• Ability to work both independently and as a member of a cross-functional team on multiple concurrent projects
• Excellent communication skills and the ability to interact with all levels of an organization through methods including public speaking, written analysis and data storytelling
• Strong organizational, planning and project management skills, ability to prioritize effectively, manages time well and balance short & long term goals

PREFERRED

• 2 years in a high-volume retail environment
• 2 experience using web analytics tools such as Adobe Analytics (Omniture) or Google Analytics and testing/optimization tools like Adobe Target, Optimizely or Maxymiser

• Knowledge of languages and programs like SQL, Python, R Statistics
• Experience with data visualization tools such as Tableau