Marketing Category Manager

Job Summary:

The Marketing Category Manager will manage a group or category of products for Komar companies. Responsibilities include understanding the current market landscape and competition, working with cross-functional teams to define and develop value proposition, pricing strategy and overall promotion of products, developing sales enablement tools and resources, and assisting in existing and new business development. The Category Manager will also develop surveys for market research and obtain voice of customer to drive a stage-gate process for new product development, in addition to identifying gaps in the existing product portfolio. An ideal candidate for this role must have extensive experience in understanding consumer needs, purchasing habits, and the retail environment. The goal is to increase sales and profitability of the business to drive sustainable growth and market expansion.

Essential Duties:

• Develops and implements comprehensive short and long-term marketing strategies for assigned category, including value proposition, product positioning, market segmentation, pricing, and market expansion.
• Collaborates with internal and external stakeholders to identify and analyze product portfolio gaps, collaborate on new product development process, and lead go-to-market strategies.
• Analyzes sales data to define business metrics, measurement plan, and testing for product category.
• Conducts market research and obtains voice of customer data to analyze market, competitor products and strategy, and customer characteristics to devise marketing strategies and identify new business opportunities.
• Collaborates with marketing and communications team to develop promotional plans and marketing campaigns to drive category sales and increase brand visibility.
• Leverages Komar’s CRM and analytical software tools to help execute marketing strategy.
• Works collaboratively with sales teams to execute product demonstrations.
• Stay up to date on industry trends, innovations, new product developments, and emerging technologies.
• Develops and manages category marketing budget.
• Ability to travel to Komar’s subsidiaries within category, customer sites, or trade shows.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Engineering, or related field.
• Master’s degree in Marketing or MBA preferred but not required.
• Engineering background/experience a plus.
• 4-6 years of relevant product marketing, brand, or category management experience. Industrial manufacturing industry preferred.
• Understanding data analysis and forecasting methods to interpret market data.
• Demonstrated competency in Microsoft Office, including working knowledge of Microsoft Word, Excel, and PowerPoint.
• Able to define problems, collect data, establish facts, and draw valid conclusions to inform strategic decision-making.
• Demonstrated ability to manage various tasks simultaneously, organize, prioritize, make decisions and work efficiently and effectively under deadlines.
• Excellent communication, organizational, and project management skills.

About Komar Industries, LLC:

We build careers. It does not matter where you look at Komar and our subsidiaries (purchasing, accounting, manufacturing, engineering); you will find employees who have invested over 20 years with our company. We know how unusual that is in today’s job landscape. When you create an environment that challenges people to rise to their potential and celebrates them for their contributions, longevity is a natural result.

We focus on the team. We may have cubicles and workstations, but we expect the boundaries between departments to be anything but rigid. Here at Komar and subsidiaries, we pull together as a team to get the job done.

We want you to grow with us. In the next three to five years, the Komar family of companies are poised for rapid growth. We will have many opportunities to develop and refine your skill sets to grow into higher-level positions. Some of our staff even transition between departments when they find another path to be more aligned with their abilities and interests. We want you to love what you do and continue to evolve with us as we meet the challenges of the future.

Headquartered in Groveport, OH, Komar is a leading designer and manufacturer of industrial waste and recycling processing systems. Komar provides various waste solutions all over the world, direct to the consumer; from simple compaction equipment to multi-million-dollar, hi-tech waste processing systems. With over 100 U.S. and foreign patents, companies turn to Komar for our innovations in volume reduction processes that provide rapid ROI by reducing transportation, energy, maintenance, and labor costs while minimizing an organization’s waste stream and carbon footprint. Established in 1977, Komar's products enable its customers to improve their processing of waste streams (e.g., corrugate, wood, e-waste, organics, mixed waste) while reducing their carbon footprint and their transportation, energy, maintenance, and labor costs.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Product marketing: 3 years (Preferred)

Ability to Commute:

• Groveport, OH 43125 (Preferred)

Ability to Relocate:

• Groveport, OH 43125: Relocate before starting work (Required)

Work Location: Hybrid remote in Groveport, OH 43125