Marketing Manager

Kona Brewing Hawaii has an internal opening for a Marketing Manager in Oahu, Hawaii. The Marketing Manager's primary role is responsible for creating and supporting marketing programs that help drive growth in Hawaii. Primary focus is community based (Events and Sponsorships) and efforts to build the brand of our brewery and two brewpubs. Key supporter of advertising and PR efforts, supports trade initiatives, facilitate interdepartmental projects.

Essential Functions and Basic Duties

• Manage Kona Brewing events and sponsorships statewide. Effective delegation to event support roles
• Manage Kona Brewing Hawaii Digital Strategy: website, display, & oversee pub social media efforts. Effective delegation to social media support roles
• Responsible for maintaining efficient and effective marketing asset library and graphics catalogue also accessed by Pub, Sales, Merch and Admin teams
• Public relations /communications support
• Advertising / Media placement support
• Support consumer insights and marketplace trends
• Support sales / trade marketing efforts
• Collaboration with multiple departments to ensure up to date information on beer, tours, pub menu and experience
• Manage onsite inventory of event equipment, supplies and promotional items
• Participate and assist Makana local giving team with charitable donations and community support
• Supports the Company’s mission, vision, and values
• Performs duties in accordance with company safety policies and procedures
• Maintains attendance and punctuality per company policy

Education/Certifications: Bachelor's Degree in Marketing/Business Administration/Communications or another related field is required.

Required Experience: Minimum of 7 years combined marketing management experience in brand, advertising, PR, and experiential marketing. Proven experience leading digital strategy that ties to business growth. Passion for craft beer. Strong knowledge of the local beer and brewing community in Hawaii. Passionate about dining and culinary appeal. Knowledgeable about local community, social, environmental, and non-profit organizations.

Knowledge/Special Skills: Strong understanding of event marketing, advertising, brand and design. Responsible budget management and tracking spend. Corporate social media experience Microsoft Word, Excel, PowerPoint, Outlook and Photoshop. Goal setting and project management. Media planning (Earned, Paid, Owned) Strong communications, writing, presentation & public speaking.

Performance Measures/Success Factors: On time / On Budget / Quality Output. Marketing Events & Sponsorships / Web / Digital / Social Media / Advertising Trade assets / PR / Earned Media Consumer Insights & Packaging Support.

Work Environment: This position is a blend of outdoor and indoor work, and frequent travel for marketing events and sponsorships. Ability to travel and work nights and weekends (Estimated interisland travel 10% - 30% a month).

Physical, Mental and Visual Demands: Lifting, carrying full coolers, kegs of beer, equipment - all typical activities associated with marketing events. Continuous mental and visual attention is required as well as performing complex tasks and reporting. Occasionally, prolonged periods of sitting at a desk and working on a computer.

Kona Brewing Hawaii offers a competitive compensation and benefits package, rewarding work environment and growth for committed professionals. We are an equal opportunity employer.