Salary Resume Critique Job Openings

Digital Engagement Manager

KP Recruiting Group
Topeka, KS Full Time
POSTED ON 3/10/2024

KP Recruiting Group is a consulting firm that provides leadership and exceptional talent to some of the world’s leading companies. Headquartered in the Midwest, KP Recruiting Group has successfully completed countless engagements in the United States, Europe and Latin America. We represent clients in all industries and all sizes. Our mission is to provide exceptional client and candidate experiences in order to get the best possible results. On behalf of our client, we are excited to present the following confidential role. We look forward to hearing from you and discussing the opportunity!

 

The Role:



The Digital Engagement manager will coordinate digital strategy and execution across paid and owned channels for our professional audience segment. This role will handle and optimize Omni-channel digital media and content (social, search, CRM, web, mobile, etc) in partnership with brand marketing, platform product owners, and our professional veterinary affairs team.

 
Principal Duties and Responsibilities:

Content Strategy & Management
Own the full brand experience for our professional audience. Responsible for developing and presenting clear omnichannel engagement plans, including ecosystems, customer journeys and communications calendars as well as partnering with our 24/7 Content Team to demonstrate target audience insights, search data, CRM data and more to develop and run content across the professional journey. This role works cross-functionally across brand, Professional Veterinary Affairs (PVA), and digital teams to ensure our go to market strategies with the professional audience are consistent.

Activation & Optimization
Run activation of content on owned channels including site/platforms, social, search, and CRM. This includes the management of a professional Facebook group in partnership with our PVA team and LinkedIn in partnership with Corporate Communications.

Insights & Analytics
Collaborate with the Insights & Analytics team and agency partners to develop reporting and insight analysis on always-on programs. Including but not limited to, platform reporting, web reporting and Brand Lift Study analysis. Supervise social media discussion on the category, competitors and brand using social listening tools. Share regular performance updates and help define standard methodologies to scale to global markets.

Test & Learn Best Practices
Track industry and platform trends, and interpret these for business needs and opportunities to help drive engagement. Build test & learns for new technologies and capabilities in the space to be rolled out to other teams. Bring to bear partnerships with major platforms to build learning agendas and take advantage of beta opportunities for the brand.



Requirements

Basic qualifications include: Bachelor’s Degree required in Marketing or related field with 3-5 years of digital or content marketing.
Preferred qualifications include: MBA applicable.
 

Areas of Skills/Knowledge/Abilities:

    Deep knowledge of social platform best practices
    Experience building organic and paid content that works across a variety of channels and platforms
    Familiarity with SEO, paid media, and CRM touchpoints
    Ability to work cross-functionally and handle simultaneous projects
    Strong communication and interpersonal skills
    Ability to make data-driven decisions
    Understanding of agile methodology and process
    Ability to thrive in a digital innovation culture, while dealing with ambiguity and evaluating trends in the changing landscape
    Strong Project Management skills
    Proven record of work with marketing teams and build brands
    Experience with Adobe Creative Suite a plus
    Experience with Salesforce Marketing Cloud a plus

Benefits

Our client offers a comprehensive benefits package including:

401k Matching

Family and Individual Insurance Packages (Health, Life, Dental, and Vision)

Paid Time Off & Paid Holidays

Long & Short-Term Disability

Identity Theft Plans

Retirement & Pension Plans

Employee Assistance Program

Employee Referral Program

Tuition Reimbursement Programs

Advancement & Professional Growth opportunities 

Parental Leave

& More



Salary.com Estimation for Digital Engagement Manager in Topeka, KS
$89,786 to $119,856
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

Sign up to receive alerts about other jobs with skills like those required for the Digital Engagement Manager.

Click the checkbox next to the jobs that you are interested in.

  • Advertising Skill

    • Income Estimation: $112,966 - $156,891
    • Income Estimation: $120,998 - $174,539

  • Business Communications Skill

    • Income Estimation: $142,673 - $198,891
    • Income Estimation: $143,090 - $197,432
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other Digital Engagement Manager jobs in the Topeka, KS area that may be a better fit.

Digital Account Manager

Advisors Excel, Topeka, KS

Digital Project Manager (Hybrid)

Imagemakers, Wamego, KS

View More Jobs