Copywriter

KREWE was founded in 2013 to prove that we could create a high-fashion eyewear brand out of the place that inspires us most: our hometown of New Orleans. Our design-centric, small-batch approach means that we get to create iconic styles and campaigns that are favorites of celebs and fans alike — all while maintaining a collaborative working environment that feels a whole lot more like a startup than a corporate office.

As the business grows, we are seeking smart, creative, and experienced individuals to join our talented team! Key attributes and qualities we are looking for in candidates for all open roles include an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team-oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.

KREWE is looking for a Copywriter  to join the creative team in bringing the KREWE brand voice to life across every written aspect of the business. This role reports to the Art Director and collaborates closely with every department. The ideal candidate will have an interest in fashion, a keen understanding of our target audience, and a proven ability to craft persuasive copy that captivates and resonates with consumers.

Key Responsibilities

• Content Creation:
  • Develop clear, concise, and compelling copy for various marketing channels, including product descriptions, website content, social media posts, email campaigns, and advertising materials.
  • Ensure consistency in brand voice and messaging across all platforms.
• Product Descriptions:
  • Craft detailed and enticing product descriptions that highlight the unique features, benefits, and style of our eyewear collections.
  • Collaborate with the design and product teams to accurately represent the essence of each product through written content.
• Campaign Development:
  • Collaborate with the marketing team to concept and execute creative campaigns that drive brand awareness and customer engagement.
  • Write impactful headlines, taglines, and supporting copy for promotional materials.
• Market and Consumer Research:
  • Stay abreast of industry trends, competitor activities, and consumer preferences to inform and enhance copywriting strategies.
  • Utilize consumer insights to tailor messaging that resonates with our target audience.
• Editing and Proofreading:
  • Ensure all written content is grammatically correct, adheres to brand guidelines, and is free of errors.
  • Collaborate with the marketing and design teams to refine and polish copy for maximum impact.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 3 years of experience as a copywriter, preferably in the fashion or lifestyle industry.
• Strong portfolio showcasing a range of writing samples, with an emphasis on product descriptions and marketing campaigns.
• Excellent written and verbal communication skills.
• Proficient in understanding and interpreting brand guidelines.
• Familiarity with SEO best practices in content creation.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.

Benefits and Perks:

• We offer competitive salaries commensurate with experience; the base salary range for this position is $60,000 - $70,000.00 plus bonus.
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training & Development, an Educational Allowance
• 10 paid holidays & Paid Time Off accrual
• KREWE employee frame discount (of course!)

Diversity & Inclusion: 

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.

Salary : $60,000 - $70,000