Vice President, Marketing

In a world of disruption and increasingly complex business challenges, our professionals bring truth into focus with the Kroll Lens. Our sharp analytical skills, paired with the latest technology, allow us to give our clients clarity—not just answers—in all areas of business. We value the diverse backgrounds and perspectives that enable us to think globally. As part of One team, One Kroll, you’ll contribute to a supportive and collaborative work environment that empowers you to excel.

The Kroll marketing team is looking for a Vice President of Global Events in either Chicago or New York City to spearhead our global event strategy, encompassing hosted, sponsored and experiential events aimed at our key target audiences in support our business goals.

Join the global leader in risk and financial advisory solutions—Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you'll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients’ value? Your journey begins with Kroll.

At Kroll, your work will help deliver clarity to our clients’ most complex governance, risk and transparency challenges. Apply now to join One team, One Kroll.

RESPONSIBILITIES:

In this role you will work closely with our experts, our sales team, all of Kroll’s business unit marketers and key partners to build our global event calendar, improve our tradeshow presence, create unique hosted events, strengthen the Kroll brand and generate demonstrable ROI. You will be a key element in the evolution of our account-based marketing program and act as the intersection of digital marketing and business development to create meaningful engagement with clients and prospects while maximizing the cross promotion of all eight of our core capabilities.

• Work with marketing, sales, and global product leaders to develop an event strategy based on business and account objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, account engagement, and more
• Spearhead Kroll’s global event and tradeshow strategy, including but not limited to: identifying key events, creating and conducting internal team training for attendees (elevator pitches, demos, review of key talking points), strategizing pre- and post-show communications, and achieving event attendance goals
• Work with marketing and sales leaders to organize and staff customer and sponsored events, account-based campaigns, and partner activities
• Lead a global team of event and field marketing specialists that covers all Kroll business units while maximizing cross promotional opportunities for all seven Kroll core capabilities
• Budget management including development and oversight of event budgets and communicating expectations with internal teams and vendors
• Negotiate and execute contracts for large- and small-scale events following required procurement steps
• Travel frequently – up to 25 percent of your time may be spent traveling to various events
• Drive marketing influenced pipeline to generate MQLs through onsite activities while supporting the onsite sales team with meaningful conversations that increase SQLs
• Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems
• Build relationships with strategic partners to devise and orchestrate joint events
• Partner with the integrated marketing team to ensure event strategy aligns with sales themes and business goals forming part of a comprehensive, cross-channel campaign
• Partner with branding and creative team to ensure event presence accurately represents the Kroll brand while maximizing brand awareness and consideration
• Leverage the global events support team to oversee all event-related logistics, including but not limited to ordering and tracking event inventory such as booth materials, collateral, giveaways, etc.
• Identify new, creative ways to engage our clients and partners through experiential events
• Stay on top of live event trends, including but not limited to engagement strategies, lead gen capturing technology, seamless digital marketing experience deliverables, booth designs and experiences, best practices for pre- and post-show communications, etc.
• Experienced with virtual event experiences when and if the need arises or utilized as a follow-up tactic (e.g. webinars)

REQUIREMENTS:

• 10 years prior work experience in global event management and team leadership
• Proven experience carrying out event marketing efforts worldwide, including trade show planning, attendance, and tracking efforts to business outcomes
• Experience partnering with sales teams and aligning marketing goals with the organization’s business goals
• Move easily between generating big, creative ideas, and driving ongoing process improvement
• Highly organized with an ability to manage multiple projects, resources, budgets, and onsite personnel
• High energy, driven individual with the ability to establish rapport and confidence with internal stakeholders and partners
• Ability to deep dive to gain an understanding of Kroll’s seven core capabilities, marketplace, and competitive landscape
• Proven track record of exceeding sales targets
• Ability to travel for work, including to conferences, internal meetings, and to partner and/or client sites
• History of working for rapid growth technology firms
• Familiarity with Salesforce.com, event management and marketing automation platforms

In order to be considered for a position, you must formally apply via careers.kroll.com.

Kroll is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.

The current salary range for this position is $70,000 to $200,000

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