Video/Photo Content Creator Marketing Specialist I - Marketing

Our Mission is to help Members grow financially.

Our Vision is to be Members' First Choice for all Financial Services.

We can achieve these goals through our commitment to providing excellent service to our membership and our communities. And it all starts with YOU! We are looking for a service-minded individual to join our team in order to continue to provide the high-quality service our members expect from us.

Our full-time team members enjoy a wealth of benefits including employer-paid medical and dental insurance premiums, competitive pay, and a 401(k) plan with an employer match. The great service we provide to our Members is reflected in our team environment and the professional development opportunities our positions offer. People Helping People is what we do every day.

Submit your application to us today and let us be the First Choice for your new career journey!

About Us:

Knoxville TVA Employees Credit Union is a not-for-profit, Member-owned, and locally operated financial institution serving the financial needs of its communities of Membership. We have 25 locations throughout East Tennessee and we serve more than 264,000 Members. The Credit Union helps Members grow financially by offering a variety of accounts including: checking, savings and investments. Also offered are competitive loan rates on new and used autos and recreational vehicles, mortgages, personal loans and credit cards.

Pay: Starting Range is $20.50 - $22.50, depending on experience. 

Benefits:

• Employer-paid health and dental insurance monthly premiums
• Accrual of paid PTO Leave
• Employer-matched 401k, 50% match up to 6% of employee contributions
• Employer-paid Group Life Insurance and Long-Term Disability benefits
• Potential bonus up to 11% of average salary over the past year based on Credit Union-wide goals
• Paid Holidays and Paid Training
• Potential pay increases through additional training opportunities
• The ability to help serve your local community through our mindset of People Helping People!

PRIMARY RESPONSIBILITIES

Video Content Creation
• Work closely with department leadership and digital, creative, and social media marketing teammates to align video and photo content to Credit Union goals and overall marketing strategy.
• Capture high-quality video using professional camera equipment, including audio and lighting equipment, for field and studio production.
• Understand composition techniques and camera settings to capture quality footage.
o Rule of Thirds
o Exposure
o Frames Per Second
o Shutter Speed
o White Balance
• Ideate, film, edit, and produce videos using Adobe Premiere Pro or other video editing software for various projects, including but not limited to:
o Interviews
o Narrations
o Animations
o Tutorials
o Product Launches
o Pre-Roll
o Short-Stories
o Special Projects
• Collaborate with Marketing team to develop concepts and storyboards for video projects, including social media platforms. Interview subject-matter experts for video ideas and content creation.
• Coordinate video recording schedules and plans with employees or other talent.
• Direct talent to create compelling and engaging interactions in close alignment to the brand.
• Perform post-production tasks (culling, transitions, color correcting, audio enhancements, closed captions, SFX, graphics, etc.). Produce on-brand videos accurately, proficiently, and to the required specifications and deadlines.
• Create motion graphics and visual elements using Adobe Creative Suite for marketing projects.
• Ensure video projects are completed on time, within brand standards, and meet required specifications for intended use.
• Schedule and distribute video content to proper channels (AdQue, YouTube, Website, etc.).
• Track video metrics and key performance indicators and make recommendations for future video performance.
• Organize video files and assets in online Marketing Video Library.
• Stay updated with industry trends and best practices to make video content innovative and engaging.
• Other projects or duties, as assigned.

Photo Content Creation
• Capture high-quality photos using professional camera equipment on location and in the studio.
• Determine composition of photography for use in all applicable media, including but not limited to print, digital, and video. Edit on-brand photos using Adobe Creative Suite to project specifications accurately and proficiently to meet project deadlines.
• Apply standard post-capture adjustments to images and provide final images in the required specifications.
• Cropping
• Color Correcting
• Lighting adjustments
• Minor touchups
• Operate various photographic equipment. Use variety of traditional and innovative photography techniques to enhance each photograph (ISO, Aperture, Shutter, Lighting, and others).
• Camera
• Lens
• Backdrops
• Lighting Equipment
• Collaborate with Marketing leadership and creative team to develop and execute original photo content required for marketing projects.
• Coordinate with branch/department managers, event coordinators, or CU leadership to capture proprietary photos for Credit Union use.
• Direct talent to capture compelling and engaging interactions in close alignment to the brand.
• Organize and grow the online Marketing Photo Library.
• Stay updated with industry trends and best practices to ensure photo content remains fresh and relevant.
• Other projects or duties, as assigned.

Follow all Credit Union policies, procedures, and regulations.

Represent the Credit Union in a professional manner (including but not limited to appearance, behavior, and performance).

Maintain regular and predictable attendance.

Work cooperatively with others.

All other duties, as assigned.

QUALIFICATIONS

Education/Experience – Associate or bachelor’s degree in digital video technology, animation, photography, production, or related field required or an equivalent combination of education and previous experience as a videographer and photographer.

Qualifications and Requirements – Individual must possess the knowledge skills and ability required to execute the essential functions in a satisfactory manner. Prior production experience in video and photo content creation preferred. Digital editing experience required. Understanding and use of video and camera equipment is a must.

Language – Ability to read and interpret documents such as operating instructions, and policies and procedures. Ability to write correspondence and use proper grammar, punctuation and spelling. Ability to effectively present information and respond to questions from groups of managers, Members and the general public.

Mathematical – Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio, and percent.

Reasoning – Ability to apply common sense understanding to carry out instructions furnished in written or oral form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer – Proficient in computer applications, including but not limited to, Microsoft Word, Excel, and PowerPoint. Competent to expert level in Adobe Creative Suite.

Certificates and Licenses – Valid driver’s license required.

Salary : $21 - $23