What are the responsibilities and job description for the Assistant Manager, Paid Search SEM position at L'Oreal USA, Inc?
Job Title Assistant Manager, Paid Search SEM - LUXE CDMO
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To: Senior Manager, Paid Search SEM
Who We Are:
For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, Giorgio Armani and Youth to the People.
What You Will Do:
The Paid Search (SEM) Assistant Manager will support the Paid Search team through all fundamentals of paid search account management. The Assistant Manager will be responsible for monitoring, analyzing and executing paid search and shopping campaigns on Google and Bing, as well as other emerging search platforms. A successful Assistant Manager will effectively monitor campaign performance, propose optimization tactics and support launches to maximize sales and traffic.
Responsibilities
- Support launches and implementation of new paid search initiatives, by owning tasks such as keyword research, bulksheets and campaign builds
- Manage day-to-day tasks such as pacing, monitoring key performance metrics, and analyzing performance trends to inform optimizations
- Monitor and propose opportunities to optimize keywords, ads, budgets, and bids to maximize KPIs
- Support with QA throughout full campaign lifecycle (pre-launch and while live), own troubleshooting and regular health checks of search keyword/ad approvals, landing pages, shopping feed health, and ad strength
- Create Excel workbooks to organize campaign performance data and provide actionable insights; pull insights from existing data visualization tools (MediaTech & Data Studio)
- Perform ongoing paid keyword discovery, expansion and optimization
- Monitor trends and the broader search landscape through competitive tools (Adthena), using data to surface insights and optimization recommendations
- Manage promotional calendars and coordinate ad copy proposals and launches
- Identify test or innovation opportunities
- Supports Manager on a daily basis to help manage campaigns and deliverables
Key Challenges, Issues and Complexity
The Paid Search (SEM) Assistant Manager role will require a balance of technical knowledge and ability to manage data, coupled with strong organizational and communication skills. The role requires daily interaction with multiple Managers on the Luxe Le Search team, therefore the ability to work effectively with a large team while remaining organized is essential. The Paid Search (SEM) Assistant Manager will also frequently work with key stakeholders across the Luxe division, including Marketing and Ecommerce teams, as well as teams outside of the division like CDMO Le Search.
What We Are Looking For:
Requirements
- Minimum 1-2 years SEM experience, preferably in an agency environment, and success managing campaigns across Google and Bing; Shopping experience is a plus
- Well-versed in all the basics and best practices of Paid Search
- Up to date on the latest trends and best practices in the search engine marketing industry
- Experience with Google Ads, Microsoft Ads and bid management tools (e.g., Search Ads 360, Marin, Kenshoo)
- Proficient in Excel and comfortable working with large data sets; experience building bulksheets and using functions such as VLookup and Pivot Tables for analysis
- Experience with keyword research and competitive monitoring tools (Google Ads Keyword Planner, SEMRush, Adthena)
- Strong analytical skills and experience generating SEM reports
- BS/MS degree in Marketing or a quantitative, test-driven field
What's In It For You:
- Salary Range: $81,300 - 113,800
- (Medical, Dental, Vision, 401K, Pension Plan)
- (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
Salary : $81,300 - $0
