Content Marketing Specialist

• Develop content marketing strategy to drive traffic, engagement, leads, industry messaging, sales effectiveness, and customer retention.
• Create content for email marketing and other digital properties, customer and sales meetings and industry speaking opportunities.
• Manage Pardot/Salesforce prospect and customer database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database.
• Execute communications for L2TMedia, including Facebook, Instagram, LinkedIn, and press releases.
• Develop editorial governance so content is consistent with our brand voice, style, and tone.
• Develop compelling and differentiated product messaging that effectively communicates the value of our product suite to both internal teams and customers.
• Research trends related to Automotive Digital Marketing to create impactful and educational content that speaks to our clientele.
• Collaborate with designers, product managers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Generate ideas to increase customer engagement through content.

• 2 years of experience in B2B marketing communications, public relations and/or digital marketing.
• Strong writing, editing, proofing, project management, strategic planning, and problem-solving skills required. 
• Software skills; expert in Microsoft Office (Excel, PowerPoint, Word) and experience with Salesforce, Pardot and Canva.
• Creative thinker able to come up with ideas in partnership w/ creative services team to move the needle with marketing campaigns.  You are a fantastic storyteller.
• Keen understanding of digital marketing solutions including Paid Search, SEO, Social Media and Reputation Management, and a passion for collaborative tools (including social media) and how these can be used to engage customers and teams.
• Candidate must be organized, dependable, enthusiastic, results-oriented, and innovative. Takes initiative and gets results. Believes in flawless execution as attention to detail is critical.
• Excellent communicator and relationship builder.
• Maintains priority focus on quality and customer service.
• Bachelor degree in marketing, communications, journalism or similar area.
• Expert cross-functional collaboration skills.
• Experience working within the automotive industry a plus.
• Experience working with a design team a plus.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.