Associate, Consumer & Commercial Insights

The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s diversity and creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors. 

Our Vision is to collectively create what’s next by harnessing sport, community and the power of our differences. Our Mission is to create an unparalleled Paralympic and Olympic Games for athletes, fans, partners, our community and our people.

Values and Behaviors:

• Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
• Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
• Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
• Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
• Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
• Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Associate, Consumer & Commercial Insights:

The Associate, Consumer & Commercial Insights will provide analytical, operational and strategic support for LA28’s consumer research programs across the full spectrum of needs in the Olympic movement in the U.S., including LA28, Team USA, the U.S. Olympic & Paralympic Committee (USOPC), athletes and key peers. The role will support qualitative and quantitative research programs related to ongoing needs, the Paris 2024 Olympic & Paralympic Games and preparation for the LA28 Games handover. This role will work closely with other members on the LA28 Insights & Analytics team and will also collaborate with other LA28 and USOPC functions (including but not limited to USOPC Marketing, USOPC Strategy, Partnership Marketing, Sales, Consumer Products, LA28 Games Planning & Development and NBC Insights). 

The Associate, Consumer & Commercial Insights will have demonstrated experience in executing a wide range of consumer research programs and in synthesizing key insights and communicating findings in a simple, digestible manner for a wide range of stakeholders. Intellectual curiosity will be a key requirement for success in this role, from the design/conception of new research programs to the development of key findings and insights.  The ideal candidate will be a fast learner, critical thinker, and possess a “figure it out” mentality when encountering new or unfamiliar challenges. 

This role will report to the Sr. Manager, Consumer Insights & Analytics.

Key Responsibilities:

Support and Scale Consumer Research Initiatives  

• In collaboration with the Sr. Manager, Consumer Insights & Analytics, drive and support primary research initiatives from conception through to project management, analysis, visualization and presentation 
• Serve as the operations lead across all primary and vendor-led quantitative research programs (e.g., survey programming, sample plans, data collection, data table creation and organization)  
• Support qualitative research programs and process (e.g., recruitment, screening, logistics, analysis) 
• Own the day-to-day management of the in-house U.S. Olympic & Paralympic Fan Community, leading the creation of new activities, recruitment and data hygiene across member profiling  
• Fulfill ad-hoc fan insights requests from key stakeholders, and define the best approach across multiple data sources 
• Support partner research and reporting around Olympic & Paralympic Games windows 
• Manage creation and optimization of key research deliverables    

Optimize the Consumer Research Program Foundation 

• Support the Sr. Manager, Consumer Insights & Analytics and other group personnel to develop foundational policies, procedures, best practices and standards across the full consumer research value chain 
• Ensure consistency across programs and question types as new studies are designed 
• Ensure that consumer research data and findings from Games windows are rigorously structured and maintained for future reference and comparability 
• Act as thought-partner, proactively identifying opportunities to enhance our research programs and deliverables 
• Develop effective relationships with key stakeholders across LA28, Team USA and USOPP to understand and anticipate insights needs 

Own Mission-Critical Insights Tools/Platforms 

• Own core syndicated data and audience intelligence tools, responsible for configuring and querying data as needed
• Own the day-to-day social listening program, responsible for underlying configuration, optimization and reporting on ad-hoc/emerging needs, as well as collaborating on data integration with our broader infrastructure
• Drive the media monitoring program in collaboration with LA28 and USOPC Comms
• Conduct analysis and screening of new tools, platforms and capabilities as needed
• Proactively identify opportunities to complement primary research initiatives with third party and syndicated data sources   

Background & Qualifications:

Experience & Expertise 

• Professional experience in consumer insights and strong handle of the research process from start to finish across a range of quantitative and qualitative methodologies 
• Awareness of diversity, equity, and inclusion principles in research, especially as they relate to facilitating inclusive data collection, mitigating bias in collection and analysis, and humility in community engagement. 
• Fluency working with Office suite products, with demonstrated ability to utilize advanced features/functions in Microsoft Excel and PowerPoint 
• Experience programming and managing quantitative research projects in Qualtrics or similar survey development tools 
• Proficiency in managing research sample to achieve robust, defensible and comparable results 
• Proficiency in data processing and analysis tools such as SPSS Statistics or Q Research  
• A structured thought process with well-developed problem-solving skills and ability to work independently to resolve issues amid ambiguity 
• Working familiarity with standard social listening and analytics tools 
• Demonstrated impact supporting integrated projects across multiple offices/time zones in a timely manner  

Expectations

• Candidate must be a self-starter, independent, a creative thinker, ambitious, and results-oriented, with experience in defining tasks, seeking feedback, and evolving work where applicable 
• Ability to work effectively in a close team environment, and operate with a collaborative mindset 
• Proven ability of building good interpersonal relationships with people across the organization 
• Extremely detail-oriented with excellent analytical, organizational and time management skills 

Education 

• Bachelor’s Degree in marketing, statistics or related field preferred  
• Demonstrated strong academic performance 

Submission Requirements:

• Resume
• References upon request

The annual base salary range for this position is $68,000 - $78,000. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law. LA28 does not provide relocation assistance.

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.

Salary : $68,000 - $78,000