Digital Director

Position: Digital Director 

Department: Communications

Office Location: Within a Lambda Legal Regional Office*

Type: Per Lambda Legal's Work From Home (WFH) Policy, Work From Office (WFO) and WFH options are available with supervisor approval.

Report To: Deputy Digital Communications Director

Union Status: G5 (on a scale of G1-G9)

Annual Salary Range: $75,800-$89,300  

Travel: This position may require occasional travel across regions

FLSA Status: Full-Time/Exempt

*Regional Office Locations

• New York, NY
• Los Angeles, CA
• Dallas, TX
• Atlanta, GA
• Washington, DC
• Chicago, IL

Who We Are

Lambda Legal is a national organization committed to achieving full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people, and everyone living with HIV through impact litigation, education, and public policy work. Since 1973, Lambda Legal has used impact litigation and other advocacy tools to decriminalize same-sex relationships. challenge discrimination against LGBTQ  people and people living with HIV in the workplace, in the home, in schools, in health care, and in the military. and protect LGBTQ families, including by winning and defending marriage equality. Clients are not charged for legal representation or advocacy and Lambda Legal receives no government funding. Headquartered in New York City, Lambda Legal has regional offices in Los Angeles, Chicago, Atlanta, Dallas, and Washington, DC. 

We believe that serving the full breadth of the LGBTQ and HIV communities requires cultural competency and enthusiasm for diversity of all kinds. To be successful, we must approach our work with an understanding that discrimination based on sexual orientation or gender identity is not the only obstacle to achieving full formal and lived equality for LGBTQ people and everyone living with HIV. rather, we recognize the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, gender, disability, education, and class. In light of this reality, we prioritize awareness and proactive commitment to counteracting these biases and their compounding effects.

Digital Director

Lambda Legal is seeking a creative, self-starting, storyteller to join its Digital Team. The Digital Director is responsible for planning, curating, and developing meaningful content that drives awareness of and engagement with the organization's mission, goals, and programs. They also own the email marketing program. This role is excellent for someone eager to shape new initiatives for the organization by contributing ideas and best practices to an existing strategy. 

This role will help increase our social media presence and brand visibility among potential donors, influencers, and targeted audiences. The ideal candidate possesses a combination of communications and content creation skills, with technical and project management skills to execute projects.

Responsibilities

• Write and edit compelling, accurate, and grammatically correct content for use across multiple digital channels (social media, blogs, email communications, and web copy)
• Project manage multiple assignments to deliver content
• Partner with the Digital Director and the Brand Director to establish, develop, and implement a consistent content strategy and tactics calendar
• Build internal and external relationships to produce content that increases awareness and affinity for our brand and reputation
• Track, measure, analyze, and report all owned digital channels to help optimize future tactics to drive engagement and donor leads
• Lead regular content audits on all owned digital channels to ensure message relevancy and make recommendations for updates and revise as needed
• Maintain awareness of industry and platform best practices, emerging trends, competitive behavior, and platform opportunities
• Maintain knowledge of timely, relevant topics and identify opportunities for alignment with brand content
• Support content needs for third-party collaborations and sponsored engagements
• Act as a trusted resource and subject matter expert to colleagues and leadership at all levels

Qualifications

Successful candidates will welcome the opportunity to work in a racially- and gender-diverse environment and to contribute to a positive and inclusive atmosphere. Working at Lambda Legal requires a demonstrated awareness of and commitment to the concerns of the breadth of the communities that Lambda Legal serves.

Skills and competencies include:

• 4-6 years of communications and marketing experience, with a firm knowledge of social media and email marketing
• 3-5 years of writing and developing editorial content for digital channels, blogs, internal communications, and email marketing
• Familiar with writing and editing in AP Style
• Strong writing skills and developing editorial content for digital channels, blogs, internal communications, and email marketing
• A strong understanding of online content consumption and engagement, and experience implementing SEO best practices within content
• Ability to interpret legal and policy matters/issues into digestible content.
• Passion for both high-level strategic thinking as well as hands-on writing, producing, and editing work
• Excellent time-management skills. able to work on multiple projects simultaneously, and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities
• A high degree of integrity and confidentiality. able to be trusted with highly sensitive information
• Comfortable with change. able to be flexible and agile in a constantly transforming environment

Technical Experience

• MailChimp
• Asana
• Sprout Social
• Raisers Edge Luminate
• MS Suite
• Adobe Creative
• Photoshop
• Canva  

Benefits

Benefits include Short- and Long-Term Disability, Life Insurance, Medical Insurance (Telemedicine included), Dental Insurance, and an Employee Assistance Program – all at no cost for the employee-only premium. Employees may obtain additional coverage for themselves and/or their families including Vision Insurance at a low cost. They also may enroll in a pre-tax Health Flexible Spending Account (FSA), Dependent Care Account, and Commuter Transit Account. Lambda Legal offers a 403(b)-Retirement Plan with a percentage match from Lambda Legal as outlined in the collective bargaining agreement between Lambda Legal management and the Lambda Unites bargaining unit. Paid time off includes the opportunity to accrue up to 15 days of vacation, 3 personal and 12 sick. Lambda Legal observes 10 holidays per year and is supportive of observance of religious holidays.

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Read more about Lambda Legal's work on our blog, Twitter, and Instagram.

Lambda Legal believes in creating a more equitable playing field for applicants and values the depth of relevant skills built through successful education, work, and life experiences. If your background and skills are a close match for this position, you are strongly encouraged to apply.

Lambda Legal is committed to further building and maintaining a staff that reflects the full range of LGBTQ , HIV-affected and allied communities, and is an equal opportunity employer. We value a diverse workforce and an inclusive culture. Lambda Legal encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship or immigration status, disability, veteran status, record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color, lesbian, gay, bisexual, queer, transgender and gender-diverse people, women, people with abilities in multiple languages, immigrants, people living with disabilities, protected veterans, and formerly incarcerated individuals and individuals living with HIV are all encouraged to apply.

Salary : $75,800 - $89,300