Marketing Automation & Operations Specialist

*Note: This position requires presence in our San Jose headquarters 4 days per week. Lambda’s designated work from home day is currently Tuesday.

What You’ll Do

As a Marketing Automation Specialist, you will be responsible for designing, implementing, and optimizing our marketing automation strategies using HubSpot. You will play a key role in enhancing our customer acquisition and retention schemes, ensuring efficient lead management, and improving our overall marketing effectiveness.

• Help develop and drive execution of marketing automation strategies across email, social media, and digital channels to drive campaign objectives and conversions
• Manage and optimize HubSpot’s marketing automation setup, including workflows, email sequences, lead scoring models, customer segmentation and integration with upstream and downstream systems (Salesforce, especially)
• Collaborate with the marketing and sales teams to align automation strategies with broader campaign goals and KPIs
• Monitor, help analyze, and influence reporting on campaign performance and marketing automation metrics to identify trends, insights, and opportunities for improvement 
• Conduct Test & Learn experiments on campaigns to continuously improve outcomes
• Stay updated with HubSpot features and best practices, ensuring our marketing automation tools and tactics remain cutting-edge
• Take a share of Marketing operations as we continue scaling our team

You 

• Have a Bachelor’s degree in Marketing, Business Administration, or a related field
• Possess a minimum of 5 years of experience in marketing automation, with a strong preference for specific experience using HubSpot
• Are proficient in analytics and marketing metrics
• Have excellent organizational skills and attention to detail; capable of working cross-functionally
• Are able to manage multiple projects simultaneously in a fast-paced environment

Nice to Have

• HubSpot Certification is highly preferred
• Experience in the machine learning or computer hardware industry
• Advanced HubSpot and or Salesforce certifications
• Experience with SQL or other reporting tools
• Background in SaaS or technology-driven company
• Experience with attribution modeling

Salary Range Information 

Based on market data and other factors, the salary range for this position is $110,000-$150,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description. 

Salary : $110,000 - $150,000