Director of Marketing

Description

 Job Title: Director of Marketing     

Department: Marketing

Reports To: CEO  

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Position Summary:

LaMotte is searching for a Director of Marketing that will be responsible for developing and executing marketing strategies to drive profitable growth, brand recognition, and purposeful expansion of the market. This role will work on end-to-end marketing plans including media, product marketing, content and digital marketing, events, and public relations. 

The position can be based out of either Newark, DE, or Chestertown, MD, and reports directly to the CEO. This position requires marketing functional expertise and the ability to work with cross-functional teams supporting the business as it continues to grow. 

Duties and Responsibilities:

Brand management (physical)

• Establish, implement, and maintain the LaMotte style guide, including the company logo, product branding guidelines, etc.
• Lead ownership of LaMotte trademarks
• Develop and publish LaMotte press releases
• Create and manage product merchandising (e.g., dress codes, promotional giveaways, etc.)

Brand management (digital)

• Website, including e-commerce launch, maximize SEO
• Develop and execute a social media strategy
• Develop, manage, and maintain all digital assets (e.g., product videos, corporate promotions, application notes, etc.)
• Monitor and support 3rd party affiliate websites and digital platforms

Advertising/Promotion

• Prepare and distribute LaMotte’s general and market-specific catalogs and technical sales brochures
• Manage seminars, workshops, and roadshows in coordination with sales and product management
• Select, manage, and execute trade show activities
• Select paid ad space location and prepare new product media announcements

New Product Support

• Recommend opportunities for new markets, products, services, geographies, and sales channels
• In conjunction with Product Management, develop and execute marketing plans and activities around new product launches

Managing team

• Manage a team of three internal marketing communications professionals
• Manage a team of external print shops and content creators

LaMotte internal promotion

• In-house newsletter
• Develop signage, branding, and communication plans for various internal events

Other duties

• Coordinate with legal to ensure all external communications are in compliance
• Establish key performance indicators (KPIs) and metrics
• Use data-driven insights to align strategies, optimize and improve overall effectiveness
• Regularly analyze marketing performance

Requirements

Qualifications/Job Requirements: 

A bachelor’s degree in business, marketing, or engineering is required, an MBA is preferred. Seven plus years of marketing and management experience in product manufacturing, in addition to:

• Understands best practices for marketing analytical instruments, tools, and processes.
• Experience in motivating, developing, mentoring, and training.
• International marketing experience.
• Proficient in the use of MS Office - Word, Excel, and PowerPoint.
• Proficient with modern website software; ability to be a superuser.
• Basic understanding and appreciation for business/marketing.
• Must have excellent verbal and written communication skills.
• Demonstrates and promotes a culture of professionalism, accountability, customer and client focus, and teamwork.

Environmental Factors & Physical Demands:

Works indoors in a temperature-controlled environment primarily in an office setting working on the computer or phone. No significant exertion is required. Travels to both plants to interact with employees and managers and attend meetings. Travels to offsite training sessions/seminars, meetings, and other locations as needed. 

About Us:

LaMotte Company is a 100 -year-old global industry and technology leader in developing and manufacturing premier water testing solutions. LaMotte operates from two manufacturing sites in Chestertown, MD, and Newark, DE. Both facilities have production, research and development, and administrative capabilities, with the Newark site operating 24/7. LaMotte sells its products globally through direct and indirect sales channels into various end-market applications.

LaMotte is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, disability, military status, genetic information, sexual orientation, or any other legally recognized protected basis under federal, state, or local laws.

To apply, please apply on our career site or send your resume to Lindsay Varnum at Lvarnum@lamotte.com.