Business Engagement Manager

TITLE:  Business Engagement Manager

POSITION CLASSIFICATION: Exempt

POSITION REPORTS TO: Business Development Director

POSITION OVERSEES: N/A

JOB SUMMARY:

Business Engagement Managers are responsible for the overall growth and engagement of the Lancaster Chamber’s Membership and Investment model. Additionally, ensuring Chamber members understand the value proposition associated with their membership, enjoy a positive and rewarding membership journey, grow their existing membership investment, and renew their membership on an annual or monthly basis.

Key functions of this position include identifying and recruiting new members, retaining current members, growing existing member relationships, and attaining/exceeding monthly and yearly membership sales goals.  The BEM will also engage in strategic and regular communications regarding Chamber member dues, identify sponsorship and advertising opportunities and execute timely collection of all dues payments. By leading with the Chamber’s mission, the BEM’s will create new and steward existing relationships to deliver exceptional value and service to all Lancaster Chamber Members, Non-Members, and businesses in the community.

ESSENTIAL FUNCTIONS:

• Perform job functions according to the below outlined retention and sales process, focusing on consultative sales and retention methods:
  • Build strong, effective, and positive working relationships with Chamber members to maximize their experience leading to timely retention.
  • Execute and deliver a 90% achievement rate with a Chamber member retention process, including the Chamber’s Member Journey.
  • Achieve monthly/quarterly/yearly sales and retention goals; monitor personal efforts and activities and make appropriate adjustments to achieve success.
  • Reach out to new members and identify and retain high-risk members, as well as formulate a strategy for engagement and retention.
  • Work with Business Development Manager to ensure a positive onboarding experience for all new members.
  • Identify development opportunities, including membership sales, Cost Savings Products, sponsorships, event and program attendance, and Chamber advertising for both current and new members.
  • Communicate regularly with the Director of Business Development and Chamber staff to proactively identify and address “aging” accounts and, when necessary, reactively address “at-risk” members and dropped accounts.
  • Conduct presentations with current members, sharing overall value of Chamber engagement opportunities.
  • Establish and cultivate relationships in the business community on behalf of the Lancaster Chamber.
  • Assist in the execution of Ribbon Cuttings, Chamber Open Houses, and other membership engagement activities.
  • Establish relationships with staff members, volunteers and Chamber members for a collaborative referral process.
  • Collaborate with Chamber Team and staff members towards achievement of sponsorship, event and program attendance for Chamber events.
• Manage and coordinate the recruitment and retention efforts of The Chamber Ambassadors.
• Assist in Chamber events and activities that may serve as potential recruitment and/or retention opportunities.
• Serve as a speaker at various community organizations’ events as a representative of The Chamber.
• Attend Chamber events as required.

ADDITIONAL REQUIRED DUTIES:

Achieve monthly sales goals.

Achieve weekly appointment targets.

Attend weekly Sales team meetings.

Attend regular staff meetings.

Collaborate with internal staff.

EXPERIENCE AND SKILLS:

Bachelor’s degree in business, Marketing, or related field, or equivalent experience that demonstrates the capability to complete all listed responsibilities.

At least three years’ experience in sales, business development, and relationship management.

TECHNOLOGY REQUIREMENTS:

Capability to quickly learn a CRM database system.

Moderate to extensive knowledge of Microsoft applications.

Moderate to extensive capability to conduct research using multiple platforms to gather information about businesses and individuals in the business community.

GENERAL REQUIREMENTS:

Strong verbal and written communication skills.

Ability to speak in front of groups and individuals at all levels of business to conduct member presentations.

Excellent customer service.

Ability to collaborate with internal Team Members.

Excellent interpersonal skills.

Ability to multi-task; establish priorities and develop relationships.

Must be comfortable working with all levels of staff (internal/external),

volunteers and members.

Motivated and driven to succeed.

A valid driver’s license is required.

OTHER REQUIREMENTS:

Abides by and follows the Lancaster Chamber Employee Handbook.

Abides by and upholds the Chamber’s mission, vision and value proposition statements and core values.

Represent the Chamber in a professional manner.

Additional duties as assigned.

Capability to attend and work at Chamber events that occur before or after normal business hours.