Product Marketing Manager - Lark (Third-party Contractor)

Mountain View

ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Lark Lark is an online communication and collaboration platform that helps businesses effectively and rapidly manage workflow. Lark combines a multitude of essential tools in a single platform including Messenger, Docs, Calendar, Video Conferencing, and Workplace, which integrates third-party applications for teams to easily manage tasks and stay in sync. Why Join Us At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at ByteDance. As a Product Marketing Manager at Lark, you will drive Lark's positioning and messaging, define how we tell the Lark story, and deliver that messaging across various mediums, including sales enablement, content marketing, thought leadership, and more. This role is highly cross-functional and offers the opportunity to work extensively with Sales, Presales, Customer Success, and Product. Responsibilities: - Partner with sales, pre-sales and customer success to develop compelling positioning, messaging, and storylines for Lark in the North American market that are informed by customer insights - Develop sales collaterals including pitch decks, demos, videos, and industry solutions. Build sales enablement programs to ensure content usage, feedback collection, and continued iteration - Own the content marketing strategy. Define content themes and thought leadership angles, and work cross-functionally to write/edit for multiple channels, including web pages, campaigns, video scripts, banners, social posts, emails, and blogs - Own events content, including developing speeches and pitch decks for senior leadership's speaking engagements - Communicate customer requirements and provide input to product management on product enhancements and future roadmap - Develop market/competitive intelligence, acting as our thought leader and expert - Distill product selling points and translate features into customer language

- 3-5 years of experience in product marketing/SaaS marketing - Experience in crafting compelling positioning and messaging - Strong communicator with exceptional written and verbal communication skills - Ability to build a range of marketing assets, including pitch decks, product demos, videos, websites, and webinar/event content - Exceptional organizational skills and the ability to manage multiple projects effectively - Experience of working under a global team is a plus - Creative problem solver that can generate innovative marketing ideas and execute with speed - Strong entrepreneurship and start-up mindset ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at shuqi.hu@bytedance.com.