What are the responsibilities and job description for the Associate Business Analyst position at Launch Potato?
YOUR ROLE
We are seeking a highly motivated, data-driven professional for our credit cards vertical, responsible for leveraging analytical skills to manage and optimize the daily operations of the business. You will report directly to the VP of Operations & Growth and work closely with cross-functional teams to optimize campaigns and ensure the success of the vertical.
You will become the subject matter expert in the vertical and you will own reporting standardizations, and ad hoc analysis that will help identify growth opportunities.
Success in this role will directly impact your ability to earn the team's confidence by delivering insightful, accurate, and actionable data insights through strategic partnerships within the organization.
SUCCESS LOOKS LIKE
- Analyze and interpret digital marketing data from various marketing channels, website performance and advertiser conversion and make proactive suggestions for improving ROI.
- Collaborate with cross-functional teams, including paid media, content, design, and product, to support the development and implementation of data-driven marketing initiatives while also ensuring alignment with business goals and objectives.
- Assist in the development and execution of A/B testing plans to optimize website performance, media buying and other digital marketing initiatives.
- Manage marketplace operations, including monitoring full-funnel KPIs, tracking daily and weekly volume trends and updating forecasting models.
- Optimize business performance and develop forward-looking projections to drive growth of the Credit Card vertical.
- Track advertiser performance including products analysis, cross-category comparisons and monitoring of partner key success metrics.
- Assist in compiling business proposals and partner facing materials by pulling and analyzing relevant data sets.
- Build reports and dashboards to support compliance, account management and marketing teams.
- Conduct regular competitive analysis to identify industry trends and opportunities.
- Effectively communicate updates and changes to the team.
- Contribute to ad-hoc analytical projects.
WHAT YOU NEED TO SUCCEED
- 1-2 years of experience in a digital marketing analyst role, preferably within the financial services industry.
- Bachelor's degree in Finance, Marketing, Business, Statistics, or a related field.
- Proven experience working with complex data sets.
- Track record of effectively collaborating with cross-functional teams.
- Experience in a similar role involving business analytics and operations management.
- Expertise in Excel and/or Google Sheets, including pivot tables and advanced formulas.
NICE TO HAVES
- Experience with Looker (preferred), Tableau, PowerBI, and/or other reporting and analytics tools, including building reports and dashboards.
- Experience with SQL, SSAS or other database/analysis packages.
- Experience and understanding of performance marketing and lead generation.
- Experience in the credit card industry is highly preferred.
Salary : $67,600 - $85,600
