Business Development Director

Our Community is Growing and we are Searching for Top Talent to Join Us! 

Active member of the management team and assists the Executive Director with the management of the community.

Responsible for growing occupancy and revenue as well as managing all aspects of the external business development/sales efforts for the community. Achieve and exceed budgeted census for the community. Represents the residence in a positive light, maintaining favorable relationships with hospitals, local physicians and other marketing and referral sources. Initiates and coordinates visits by influential and community groups to the residence for marketing exposure with the Regional Sales Director and Executive Director. Responsible for ensuring that the Occupancy/Marketing Department operates in accordance with all policies and procedures.

ESSENTIAL FUNCTIONS, DUTIES and RESPONSIBILITIES:
The essential duties and responsibilities described below are representative of those an associate encounters while performing the basic functions of this position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position.

1. Promote the mission and core values of the Residence and LCB Senior Living to residents, visitors, co- workers and the surrounding community.
2. Perform all duties and responsibilities with a positive attitude.
3. Act as a representative of the residence to the community.
4. Responsible for community outreach and education activities for creating referrals
5. Specific goals include but are not limited to:
o 12-15 targeted professional sale calls a week
o 3 external group presentations per month
o 2 targeted group mailings per month
o 1-2 external sales calls with NEW referral sources per month
o One e-blast per month to key referral source
o Fifteen telephone calls per day
o Conversion of 1 referral to every 4 sales calls made
6. Coordinate outreach/development meetings for other key staff including Executive Director, Resident Service Director, and Program Directors
7. Provide direct sales back-up for community if needed. Answer telephone inquiries, schedule visits, conduct tours and close sales as needed when Sales Director is not available. Knows and consistent uses a Customer Oriented Selling approach. Provide alternate week-end coverage
8. Effectively use YARDI to maintain a high-quality outreach and sales effort. Keeps referral customer information up-to-date and uses data base to orchestrate specialized outreach efforts including targeted mailings
9. Identify three potential new referral sources per quarter
10. Complete a quarterly marketing plan inclusive of professional events and targeted outreach.
Participates with Executive Director and Sales Director on development of effective sales and marketing plans drawing on information from analysis of the competitive environment. Updates key competitor
11. Uses and enters all sales activities into company lead tracking software and ensures data is accurate and current.
12. Completes all reports in a timely and accurate manner.
13. Demonstrates accurate analysis of relevant population market conditions.

QUALIFICATION STANDARDS: (These qualifications meet or exceed NH, MA, CT and RI State specific requirements.)
a. The job description qualifications (certifications, experience, training), job functions, including limitations may vary with individual states. For more details see the LCB Senior Living policy guide for your state.
b. Knowledge, Skills, and Abilities: Requires the ability to assist in maintaining the overall census to budgeted goals or above. The ability to establish and maintain a positive image and productive relationships with marketing and referral sources is required. Organizational skills are essential. The ability to communicate effectively in English both orally and in writing is essential.
c. Education: Bachelors Degree from an accredited college or university is preferred.
d. Experience: Requires at least two years of occupancy/marketing/business development experience or sales background, preferably in the health care or service industry.
e. Certificates/Licenses: Valid drivers license in the state employed is required.