Sr Digital Marketing Specialist

- It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Job Description INTRODUCTION: You’ll be joining a vibrant lifecycle marketing team within the Growth/Global Marketing organization. We collaborate with all sub-brands of ABC Fitness’ brand, primarily focused on ABC Ignite, ABC Glofox, and EVO. You’ll be able to make impact on integrated end-to-end marketing campaigns spanning across multiple channels (email, webinar, Events) while collaborating with Sales, Marketing Operations, Design, Product, and other teams. WHAT YOU’LL DO: Own the webinar channel, implementing end-to-end webinar campaign strategy & execution (in Marketo) and collaborate with the company and partner stakeholders Design email campaign strategy & execute in Marketo (email nurtures, one-off campaigns, client marketing campaigns, etc.) Optimize & launch new campaigns based on specific quarterly pipeline goals Webinar & email campaign reporting, insights, optimization, and A/B testing Closely collaborate with the Sales org aligning on goals and initiatives, enable Sales for effective campaign implementation Create landing pages, forms, and relevant content assets for platforms collaborating with Design & Engineering teams Support strategic and ad hoc marketing projects as needed to improve results, efficiency and processes across the team & Growth organization Research and implement campaigns on new channels (i.e. sms, direct mail, other) Analyze target audiences and segment lists & audiences to optimize and personalize marketing campaigns to increase ROI Analyze data across proprietary reporting platforms bringing data-driven and results-focused mindset to all campaigns and processes WHAT YOU’LL NEED: Marketing campaign strategy and execution experience across webinar & email channels Proficiency in Marketo for campaign setup and management, understanding of the Marketo campaign hierarchy & flows Experience in building reports and target lists in Salesforce Strong familiarity with the Sales & Marketing funnel and marketing conversion metrics Effective team-player who collaborates well with stakeholders from multiple teams (Product Marketing, Operations, Sales, Legal, and other) Leads with data, has a data-driven mindset when working on projects & reporting on results Organized and is able to manage multiple projects at once Multi-tasker who thrives in a dynamic environment & quick learner, able to quickly adapt to new processes, requirements, and priorities Fluent in English AND IT’S GREAT TO HAVE: Proficient in Salesforce reporting and/or other analytical platforms (Tableau, etc). WHAT’S IN IT FOR YOU:   Purpose led company, committed to help changing people’s lives through technology, with a Values focused culture of Best Life, One Team, Growth Mindset Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam Health, dental and life insurance Meal allowance – to be used both on supermarkets or restaurants Home office allowance – you might need help on your internet bills Gympass – we are committed to meeting you wherever you are in your fitness journey with Gympass membership Educational partnership with great discounts in colleges, English schools and others Consigned loan paid directly through your payroll EAP – we get you psychological, legal, and financial assistance when you need it. Period. Access to discounts with our partners, such as Dell, Microsoft & many more. And more! – so many benefits we couldn’t even fit them all here!     We’re committed to diversity and passion, and encourage you to apply, even if you don’t tick all the listed skillsets!    ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:  ABC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We are intentional about creating an environment where employees, our clients and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. ABC leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to diversity, equality, belonging and inclusion at abcfitness.com   ABOUT EVO: Since its foundation in 2008, Evo has been transforming the fitness industry, serving over 5.5 thousand gyms. Part of ABC Fitness, Evo is not just a software, it's a game-changer. Evo is the ultimate solution for gym owners who want to revolutionize their business in Brazil and Latin America. With its automation features, data analysis capabilities, customer experience and customization options, EVO is the key to success for gym owners who want to streamline their operations and take their business to the next level. At Evo, we believe in simplifying complex processes and empowering gym owners to make informed decisions. Evo is technology with soul. Join the revolution today and experience the power of Evo yourself!   ABOUT ABC:  ABC Fitness (abcfitness.com) is the premier provider of software and related services for the fitness industry and has built a reputation for excellence in support for clubs and their members. ABC is the trusted provider to boost performance and create a total fitness experience for over 31 million members of clubs of all sizes whether a multi-location chain, franchise, or an independent gym.  Founded in 1981, ABC helps over 31,000 gyms and health clubs globally perform better and more profitably offering a comprehensive SaaS club management solution that enables club operators to achieve optimal performance. ABC Fitness is a Thoma Bravo portfolio company, a private equity firm focused on investing in software and technology companies (thomabravo.com).   #LI-REMOTE If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Our employees are encouraged to be pro-active in expressing their ideas and contributing to the company’s future. We have achieved this through constant pursuit of new developments and innovations in an exciting team environment. Likewise, ABC contributes to our employees’ futures. In addition to our outstanding employee benefits, employees also receive training on an on-going basis allowing them to develop their strengths and move up in the company.