Job Summary:

Responsibilities and deliverables:

• The Ideal candidate should be a self-starter with the zeal to get his/her own hands dirty.
  
• Good understanding of the Search Engine Optimization (SEO) objectives and implementing it accurately.
  
• Staying up-to-date with the latest in SEO.
  
• Ensuring that ranking and traffic objectives are met successfully.
  
• Strong SEO Fundamentals and should be an expert in On-Page and Off-Page optimization techniques (including dynamic sites optimization).
  
• Create, communicate and execute an effective strategy that will significantly increase SEO rankings and organic search traffic.
  
• Conduct research and analyses using multiple tools, including Google Analytics, Moz, Adwords, Keyword search, etc., to draw insights and develop new strategies for improving rankings and conversions.
  
• Identify and monitor SEO KPIs. Take ownership and build the tool set for SEO.
  
• Auditing and analyzing: identify issues, find the root cause, and experiment with solutions at scale to improve SEO performance.
  
• Troubleshoot complex site issues by fixing them directly or through the Engineering team.
  
• Stay updated on industry trends and contemporary practices in SEO, and Google algorithm updates. Understand the implications for our business and take action to seize the opportunity quickly and reduce risk.
  
• Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance.
  
• Create a fraud-proof and effective link-building strategy.

Requirements

Skills:

• Proficient in SEO experiments using rigorous approaches and measurement methods and proving their effectiveness.
  
• Strong understanding of social media optimization techniques.
  
• Understanding of Link building/PR optimization/Directory submissions/Article submissions.
  
• Strong clarity on the digital press releases.
  
• Complete understanding of search engine trends algorithm.
  
• Google/Yahoo sitemap setups.
  
• Knowledge of HTML, XML, CSS related tools.
  
• Knowledge of web statistics like Google Analytics, Web Trends, Google Tag Manager, etc.
  
• Experience in the Travel Vertical will be an added advantage.
  
• Thorough knowledge of Web Analytics and Webmaster tools. Staying abreast of algorithmic updates and the latest trends, tools and techniques followed in internet marketing.
  
• Strong Communication Skills (verbal and written).
  
• People Management Skills.
  

Experience:

• Candidates should have 12 to 15 years of total work experience.
  
• Candidates should have at least 10 yrs of relevant experience in SEO.
  

Qualification:

• Any Graduate/ Any Post Graduate.
  
• Certifications related to SEO will be preferred.

Benefits

Salary and Benefits:

We are an Equal Opportunity Employer. Your Ability and work are the only differentiating factor, and we do not discriminate based on sex, religion, caste, etc.