Digital Marketing Coordinator

Digital Marketing Coordinator

This position contributes to the mission of Legacy Broker Group to empower, equip, and guide clients to navigate life-impacting real estate transactions. The employee is responsible for representing the mission of Legacy Broker Group online and on the phone through content and conversations within social media channels and other avenues.

PRIMARY DUTIES AND RESPONSIBILITIES

• Develop and implement a social marketing strategy to inspire followers to view Legacy Broker Group as the go to place for land and ranch information and resources via Facebook Business, Instagram, LinkedIn and Google My Business accounts.

• Oversee social media marketing efforts and external-facing digital communications in collaboration with the Clarity Officer, Operations Manager, and Designated Broker.

• Maintain and implement a social media editorial calendar for all social media distribution channels with a range of content that matches and includes all aspects of our current presence.

• Write and share daily content on social channels that builds meaningful connections with online community members.

• Coordinate with Clarity Officer and Designated Broker to ensure brand consistency.

• Collaborate with followers through comments, likes, and other means.

• Manage sensitive public responses with grace and diplomacy and limit overall negative impact of negative public conversations online.

• Ensure brand consistency on the phone through tone, voice, terminology, and accuracy.

• Stay up to date with technical and formatting trends across all platforms and coordinate implementation with Designated Broker.

• Create weekly blog content that not only informs the reader of real estate related topics, but inspires and interests them.

• Deploy weekly blog content (to include relevant calls to action) to ongoing drip campaigns and GMB accounts as appropriate.

• Answer telephone calls/walk in clients, and politely and correctly lead them in the right direction.

• Assist Clarity Officer with implementation of paid media plan to support platform growth and engagement efforts in partnership with vendors.

• Capture, analyze, and respond to appropriate social data, insights, and best practices.

• Ensure the most effective security measures are maintained to limit the potential for hacking.

• Isolate and report key metrics and define KPI's for success.

• Assist in the collection of reviews for primary Google My Business accounts.

• Produce, proof, and distribute bi-weekly listing updates/ to push out to the CRM database.

• Other duties as assigned.

STAFF EXPECTATIONS

• Experience in running a successful Instagram, Facebook, Linked In, YouTube, and Google Business Accounts

• Demonstrates commitment to unity and willingness to work in a collaborative team environment.

• Personally engaged with Legacy’s mission, vision and strategy.

• Supportive of Legacy’s beliefs, values and practices.

• Social skills when speaking on the phone or in person.

MINIMUM QUALIFICATIONS

• Bachelor’s degree from an accredited college or university in communication or marketing.
• 2 years’ experience in a field related to social media, professional communication, digital marketing, or analytics – could include experience in social media, advertising (traditional or digital), promotional or content marketing, and/or analytics.
• Availability to work weekends, and special holidays.

• Experience can substitute for education.

KNOWLEDGE AND ABILITIES

• Knowledge of social media marketing best practices.

• Knowledge of online etiquette.

• Ability to learn and write in Legacy’s tone of voice and execute according to Legacy’s style guide.

• Ability to think strategically.

• Ability to work within brand guidelines.

• Ability to use online social media tools for scheduling.

• Ability to work independently with limited supervision.

• Ability to communicate clearly and effectively through both verbal and written means.

• Ability to establish and maintain effective working relationships with admin, agents, and clients

• Ability to perform all the physical, intellectual, and analytical requirements of the position including decision making.

• PHYSICAL REQUIREMENT AND WORKING CONDITIONS

Occasional lifting/carrying up to 10 pounds; visual acuity, speech and hearing; hand and eye coordination and manual dexterity necessary to operate a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting and kneeling to perform the essential functions. Working conditions are primarily inside an office environment.

DEPARTMENT

Marketing

REPORTS TO

Operations Manager and Designated Broker

DIRECT REPORTS

None

COLLABORATES WITH

Clarity Officer

WORK WEEK

M-F 9:00-5:00

HOURS PER WEEK

40

JOB CLASS

Professional Non- Exempt

Job Type: Full-time