Paid Ads Specialist

Woodland, CA Full Time
POSTED ON 5/16/2024
Job Title: Paid Ads Specialist

Company: Legal Soft

Location: Woodland Hills

Job Type: Full-Time

About Us:

Legal Soft is a leading provider of virtual legal staffing solutions, dedicated to helping law firms thrive in a dynamic industry. Our team is passionate about innovation and excellence, and we’re looking for a Paid Ads Specialist to join us in driving our marketing efforts to new heights.

Job Summary:

We are seeking a dedicated and results-driven Paid Ads Specialist to join our Marketing team. The ideal candidate will have extensive experience with Meta ads and Google Ads, and a proven track record of managing a significant monthly ad spend.


Key Responsibilities:

Strategy & Planning:

  • Develop, implement, and optimize paid advertising campaigns 

  • Understand business goals to strategize ad campaigns and build proper lead funnels (TOF, MOF, and BOF) to meet objectives.

  • Stay current with industry trends, platform updates, and new features to leverage new opportunities and ensure competitive advantage.

Execution:

  • Organize and set up ad campaigns, ensuring the targeting, creative, and messaging aligns with the company’s brand and goals.

  • A/B test creatives, copy, and audience segments to identify top-performing strategies.

Analysis & Reporting:

  • Monitor campaign performance daily, ensuring KPIs are met.

  • Produce regular reports detailing campaign performance, insights, and recommendations.

  • Provide insights on ad spend ROI, and continuously refine strategies to maximize budget efficiency.

Collaboration:

  • Work closely with the content, design, and product teams to create compelling ad creatives and landing pages.

  • Engage with sales and marketing teams to align advertising efforts with broader company campaigns and promotions.

Qualifications:

  • Minimum of 3 years of experience with Meta ads.

  • Minimum of 2 years of experience with Google ads.

  • Proven experience managing $50,000 in monthly ad spend.

  • Familiarity with platform analytics and ad management tools.

  • Strong analytical and critical thinking skills.

Soft Skills:

  • Exceptional communication and interpersonal abilities.

  • Proactive and solution-oriented mindset.

  • Ability to work effectively in a team-oriented environment.

  • Strong organizational skills and attention to detail.

  • Adaptive and willing to learn in a rapidly changing industry.

What We Offer:

  • Competitive salary and benefits package.

  • Opportunities for professional growth and development.

  • A collaborative and supportive work environment.

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