Job Posting for Paid Ads Specialist at Legal Soft Solution
Job Title: Paid Ads Specialist
Company: Legal Soft
Location: Woodland Hills
Job Type: Full-Time
About Us:
Legal Soft is a leading provider of virtual legal staffing solutions, dedicated to helping law firms thrive in a dynamic industry. Our team is passionate about innovation and excellence, and we’re looking for a Paid Ads Specialist to join us in driving our marketing efforts to new heights.
Job Summary:
We are seeking a dedicated and results-driven Paid Ads Specialist to join our Marketing team. The ideal candidate will have extensive experience with Meta ads and Google Ads, and a proven track record of managing a significant monthly ad spend.
Key Responsibilities:
Strategy & Planning:
Develop, implement, and optimize paid advertising campaigns
Understand business goals to strategize ad campaigns and build proper lead funnels (TOF, MOF, and BOF) to meet objectives.
Stay current with industry trends, platform updates, and new features to leverage new opportunities and ensure competitive advantage.
Execution:
Organize and set up ad campaigns, ensuring the targeting, creative, and messaging aligns with the company’s brand and goals.
A/B test creatives, copy, and audience segments to identify top-performing strategies.
Analysis & Reporting:
Monitor campaign performance daily, ensuring KPIs are met.
Produce regular reports detailing campaign performance, insights, and recommendations.
Provide insights on ad spend ROI, and continuously refine strategies to maximize budget efficiency.
Collaboration:
Work closely with the content, design, and product teams to create compelling ad creatives and landing pages.
Engage with sales and marketing teams to align advertising efforts with broader company campaigns and promotions.
Qualifications:
Minimum of 3 years of experience with Meta ads.
Minimum of 2 years of experience with Google ads.
Proven experience managing $50,000 in monthly ad spend.
Familiarity with platform analytics and ad management tools.
Strong analytical and critical thinking skills.
Soft Skills:
Exceptional communication and interpersonal abilities.
Proactive and solution-oriented mindset.
Ability to work effectively in a team-oriented environment.
Strong organizational skills and attention to detail.
Adaptive and willing to learn in a rapidly changing industry.
What We Offer:
Competitive salary and benefits package.
Opportunities for professional growth and development.
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