Digital Marketer

Digital Marketing Specialist
Who We Are

LEL International is looking for an experienced Digital Marketing Specialist for our Spartanburg, SC office. We are a small, fast-growing company that can offer upward mobility as we continue to experience growth. Our culture is family-focused which translates to an 8-5, Monday through Friday schedule.

What We Need

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and their execution in relation to growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Core Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (LinkedIn, Facebook etc.)
• Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels (HubSpot)
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Develop and maintain partnerships with media agencies and vendors

Knowledge, Skill, and Ability Requirements

This is a mid-level position for an experienced Digital Marketing Specialist. Extreme ownership is a must, and the ideal individual will have digital experience paired with high energy, creativity, and communication skills. This position will have future growth opportunities as the company continues to grow.

• Proven experience as Digital Marketing Specialist
• 3 Years of experience, agency experience a plus
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2B social media, Google Ads and email campaigns and SEO/SEM
• Advanced knowledge of web analytics tools (e.g. Google Analytics, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Google Analytics: 3 years (Preferred)
• Social media marketing: 3 years (Preferred)
• Email marketing: 3 years (Preferred)
• PPC Campaign Management: 3 years (Preferred)
• Digital Marketing: 3 years (Preferred)

Work Location: One location