What are the responsibilities and job description for the SEM Manager position at LendingTree?
- Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time*
- Execute strategies and initiatives to increase paid search traffic and revenue.
- Responsible for managing paid search campaigns for LendingTree loan and banking products.
- This person will directly handle account management, placements, ads, and bidding under the direction of the team leaders.
- They will also work with the product, creative, growth marketing and analytics teams to launch and track landing page conversion funnel and creative tests, while contributing to the overall strategy and monetization of the assigned vertical markets.
- Full funnel search marketing: ads, bids/bid strategies, landing pages, keyword research & reporting.
- Ownership of the direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.
- Daily management of bids, spend and ROAS/CPA.
- Run reporting and communication of results and insights within the marketing and business vertical teams.
- Working closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.
- Demonstrate internal and external capabilities to drive adoption of machine learning-based approaches to improve marketing efficiency.
- Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors' impact on our volume, cost and performance in the paid search space.
- Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the product and analytics teams.
- Ongoing account optimization, including structure & targeting improvements (geo, demographic, day-parting, keyword and landing page), search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
- Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate.
- Work closely with vendors to ensure appropriate support, and to stay on top of product releases and new available features.
- 4 years of experience executing and optimizing paid search campaigns across Google and Bing with a proven ability to improve KPIs.
- Extensive experience using automated bid strategies (tCPA, tROAS, Maximize Conversions, Rule Based Bidding etc…).
- Experience with Google Performance Max a plus
- Advanced knowledge of Excel & Powerpoint
- Working knowledge of Tableau, advanced knowledge is a plus.
- Strong analytical, communication and presentation skills.
- Be self-motivated, able to execute effectively on new ideas and see projects through start to finish.
- Hard-working, creative and eager to learn and expand knowledge of online direct marketing.
LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
- We're a publicly-traded company (TREE).
- We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
- We've built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").
Come work with us!
Base Salary: $95,000-$105,000 DOE
Incentive Compensation: Eligible for annual performance bonus
Benefits: Medical, dental, vision insurance and 401(k) matching
LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status
Salary : $95,000 - $105,000
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