What are the responsibilities and job description for the National Marketing Director position at LEO A DALY?
Overview
LEO A DALY is a leader in the design of the built environment dedicated to transforming the human experience through the power of design. For more than 100 years, we’ve created places that inspire wonder, connect communities and enable great things. Our creative teams combine planning, architecture, engineering, interiors and program management to deliver truly integrated design.
We are a diverse collection of inventive problem solvers united by a passion for great design.
We own the impact of our work, socially, economically and environmentally. In collaboration with our clients and each other, we create innovative, thoughtful and sustainable solutions to the urgent challenges that face our world.
The LEO A DALY Director of Marketing will lead a passionate and driven team of marketing professionals in globally focused creative graphic services, internal and external communication, market positioning and new client acquisition, creating the brand voice and image to internal stakeholders and external prospects. Reporting to the Chief Development Officer, the position will require creative and strategic thinking in enhancing the brand perception and design recognition in support of the firm’s growth and business development initiatives.
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Responsibilities
- Lead the marketing team for the operating company, coordinating efforts among three teams:
- Creative Graphic Services
- Communications
- Market Management
- Manage and mentor the growth of all company marketing professionals coordinating. companywide communication among all team members through shared activities and tasks and a collective communication process.
- Lead the Brand voice and image through curating the Brand identity.
- Participate in strategic planning for the firm and the individual markets, coordinating with company leadership and subject matter experts.
- Lead knowledge management and the curating of data on projects and outcomes for our CRM platform. Ensure marketing data is accurate and up to date.
- Organize the client care program that entails outreach to current and past clients for testimonials / outcomes.
- Coordinate project photography contracts and ensure LEO A DALY is using the best teams to celebrate our design work.
- Promote LEO A DALY staff and events and coordinate the firm’s speaking and publishing program.
- Lead and coordinate market management in support of standard qualifications and marketing proposals for new client engagements.
- Lead the efforts of the Public Relations manager and all external communication endeavors.
- Work with the Business Development team members and others to screen opportunities to ensure they are consistent with the firm’s strategic direction, values, and vision.
- Represent LEO A DALY at specific events as part of the leadership.
- Formulate the annual marketing plan and budget, coordinating the plans and budgets with studio leadership, providing quarterly reports.
- Maintain knowledge of firmwide marketing and business development activities, participating in communication and flow of information among all offices.
- Lead the training process for all new marketing staff throughout the firm.
Qualifications
Minimum Qualifications:
- Bachelor’s degree in Marketing, Journalism, Communications, or related field.
- 12 years of related marketing experience in the AEC industry.
- 3 years of management experience with a proven track record of growing and mentoring staff.
- Experience with international AEC marketing needs.
- Knowledge and experience with Adobe Creative Suite, Deltek Vantagepoint CRM, Open Asset.
- Self-directed and motivated with an entrepreneurial spirit.
- Ability to travel as needed to other LEO A DALY studios and work with teams under pressure.
- A condition of employment for this position is complying with the company vaccination requirements.
Preferred Qualifications:
- Master’s degree in Marketing, Journalism, Communications, or related field.
- CPSM certification or related marketing accreditation.
- 20 years of related marketing experience with a focus on the AEC industry.
Why join LEO A DALY?
At LEO A DALY, you will become part of a collaborative design culture and do work that matters. As an integrated design practice, we believe that a diversity of perspectives generates better solutions. We trust and support each other, ask hard questions and solve complex problems. Guided by a spirit of inquiry, we design for people at every scale, creating spaces that elevate individuals, their communities, and the institutions that serve them. Join LEO A DALY - help us transform the world.
EEO Information
LEO A DALY Company is an Equal Opportunity Employer and gives consideration for employment to qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. LEO A DALY Company, is committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with a disability. Applicants with a physical or mental disability who require a reasonable accommodation for any part of the application or hiring process may contact the Human Resources Department by phone at 469-357-4232 or by email at Recruiting@LEOADALY.com . For more information about your rights under the law, see EEO is the law.