Media Director

Level Agency
Pittsburgh, PA Full Time
POSTED ON 6/20/2023 CLOSED ON 10/2/2023

What are the responsibilities and job description for the Media Director position at Level Agency?

About You:

You possess a passion for paid media strategy and a deep understanding of performance marketing. You enjoy leading and inspiring a team of talented analysts and employing a rigorous approach to media to drive the best possible results for clients. You have a proven track record of developing high-performing media campaigns and strategies in a fast-paced, collaborative environment.

If this sounds like you, Level Agency is currently seeking an experienced and motivated Media Director to further their career with our team.

About Us:

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our cross-functional teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position:

As one of our Media Directors, you will be responsible for developing and executing media strategies that align with clients' objectives and drive measurable results. The Media Director will work within a dedicated cross-functional team serving a specific book of clients. The Media Director will be a strategic partner to both internal and external clients. This role requires strong leadership, collaboration, and strategic thinking skills, as well as a deep understanding of the marketing landscapes. The salary range for this position is $85k–$100k.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas.

Your Impact: 

  • Leadership: You'll lead and inspire your media team of 2-4 to develop and execute paid media strategy that drives results for our clients.
  • Media Strategy: You’ll oversee the media planning process, including developing media strategies, selecting media channels, and creating media plans to effectively forecast models to predict the performance of media campaigns and ensure that campaigns are delivered on time and within budget.
  • Collaboration: You'll collaborate within your cross-functional team including account managers, media producers, and data analysts, to ensure creative strategies align with clients' business goals and objectives.
  • Data Analysis: You’ll use data to define and track KPIs and success metrics, ensuring all aspects of tracking and reporting are executed flawlessly. You will continually refine KPIs and success metrics to improve campaign performance.
  • Strong Data Storyteller: Your curious, analytical approach extends to leverage data to tell a performance story to clients. This is supported by data visualization.
  • Client Management: You'll develop and present media strategies to clients, articulating the rationale behind creative decisions and their impact on performance. You’ll be accountable for client media budgeting and team resource management.
  • Industry Knowledge: You'll maintain a deep understanding of industry trends and best practices, sharing insights with internal and external stakeholders to drive continuous improvement. You’ll be a contributor to our Media Center of Excellence to share your knowledge across the agency.
  • Proven agency experience leading a media team in the development and execution of performance-driven paid media that achieves outstanding results for clients.
  • Strong portfolio demonstrating a track record of developing high-performing media campaigns and strategies for clients across multiple channels.
  • Proven experience with design thinking and performance-driven creative approaches
  • Outstanding communication, presentation, and interpersonal skills, with the ability to clearly and persuasively convey ideas, collaborate effectively with team members and clients, and build strong relationships.
  • Data-driven, analytical approach to continuously evaluate effectiveness and optimizations to improve performance.
  • Experience in digital marketing channels such as paid search (GoogleAds/Bing), paid social (Meta/LinkedIn), and/or display advertising experience (GDN/DV360)
  • Proficiency in data tools: Excel, PowerBI (or a comparable visual BI platform), Web Analytics, Marketing Analytics
  • A passion for keeping up to date on industry trends and best practices, with the ability to share insights with both internal and external stakeholders to drive continuous improvement.
  • Remote work from anywhere in the US with an internet connection
  • Performance reviews every six months
  • 401k plan with 3% employer contribution
  • 11 annual paid holidays
  • 15 PTO days 1 additional day per year of service
  • Summer Fridays
  • Great medical benefits including vision and dental
  • 20 Days of Paid Parental leave benefit after 1 year of full-time service
  • Career advancement opportunities
  • Employee appreciation programs

Salary : $85 - $100

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