Director, Brand Strategy & Social

LVLWNG IS a company that is passionate about doing work that creates emotional and remarkable responses. Our team members are in the constant pursuit of lifelong learning and insight and truly love the craft of advertising. We believe in the power of relationships, and we love to take initiative to create meaningful action that positively impacts the businesses of our amazing clients. We also believe that success in this business starts with strong and differentiated brands. This is where you enter our story.  

Position Summary: Levelwing is seeking an innovative, Director-level, thinker to lead our social, content and brand strategy initiatives and help drive our integrated content development. As a strategist, you will uncover consumer insights to develop differentiated brand positioning and messaging. You will then work with our internal social and content teams to translate strategy into engaging creative campaigns and content across platforms.

Minimum Skills & Requirements:

• Must have eight plus (8 ) years of brand strategy experience; agency experience strongly preferred
• Must have a track record of developing insights-driven brand positions and compelling creative campaigns
• Must have a deep passion for brand strategy & social media
• Must have proven frameworks that help inform strategic direction
• Most posses excellent creative ideation and storytelling skills
• Must posses strong leadership, collaboration, and communication skills
• Must have an analytical mindset and data-driven approach
• Must posses a passion for understanding consumers and brands
• Must posses the agility to adapt in a fast-paced environment

Primary Duties & Responsibilities:

• Leading brand strategy initiatives including research, analysis, and brand positioning development
• Translating brand strategy into integrated creative & social media strategies, as well as broader content campaigns
• Overseeing social teams to develop on-brand, engaging content across advertising channels (social, digital, video, etc.)
• Collaborating cross-functionally to ensure brand consistency across customer touchpoints
• Continuously optimizing content and messaging for engagement and conversion throughout customer journey
• Leveraging analytics to derive insights and improve brand strategy and performance
• Staying ahead of trends in brand messaging, social media consumption and creative content development
• Leading and managing a team of social media strategists and managers, providing guidance, feedback, and mentorship to ensure high-quality deliverables

Locations: Levelwing is committed to providing our employees with work environments that suit their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina and Nashville, Tennessee.

Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing is a remote and hybrid agency, to best support our clients continuously evolving campaigns, all Levelwing employees must be in either eastern or central time zones. We encourage all qualified applicants to apply to any of our open positions.

Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract.  As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member.  Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice. 

Levelwing is an equal opportunity employer. If some of the requirements above are an "Unsure" or "Kind of!" for you, please still apply. We celebrate diversity of person and thought, and are deeply committed to fostering an inclusive environment for all employees.