Category Growth Manager

LHH is seeking a Category Growth Manager to join our client's team. The ideal candidate will have previous experience managing sales channels, planning and implementing category marketing research programs. This will be a hybrid role in Los Angeles for a food and beverage company.

Responsibilities:

• Develop and articulate the long-term vision for assigned product categories, aligning with overall business objectives and growth KPIs.
• Identify key customer targets in retail and food service segments, leveraging insights to drive strategic initiatives and innovation pipeline development.
• Collaborate with internal stakeholders to shape and streamline the category portfolio, ensuring alignment with market demands and brand objectives.
• Led the development of new and revamped products within assigned categories, following global innovation processes.
• Drive insight generation, ideation, business case development, financial forecasting, pricing, and in-market execution strategy in partnership with cross-functional teams.
• Develop category playbooks, including product factbooks, communication kits, and packaging guidelines, to ensure consistency across all market segments.
• Deploy product stories and content effectively, enhancing customer engagement and brand visibility.
• Focus on all channels for marketing to define and achieve common goals for the categories, ensuring alignment and buy-in from sales channels.
• Represent the Americas Zone in the Global Marketing community, advocating for category needs and sharing best practices for local adaptation.
• Control A&P spending allocated to respective categories, optimizing cost efficiency while maximizing return on investment.
• Establish clear measurement schemes to evaluate the effectiveness of category investments and initiatives.
  
  

Requirements:

• Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum of 7 years of experience in category management, retail merchandising, or related roles.
• Minimum 2 years of managerial position
• Must be Bilingual in English and Chinese. Fluency in verbal and written Chinese (Mandarin or Cantonese) is required
• Project management experience
• Experience working in the retail or consumer goods industry preferred.
• Proficiency in Microsoft Excel, PowerPoint, and other analytical tools/software.
• Strategic thinker with a results-oriented mindset and a passion for driving business growth.
  
  

$80,000-100,000

Medical, Dental Vision, 401K

Pay Details: $70,000.00 to $100,000.00 per year

Search managed by: Jasmine Berry

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records subject to federal contractor requirements and/or security clearance requirements.

Salary : $70,000 - $100,000