Vice President of eCommerce

Hello, we are glad you're here!

We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the broad eCommerce experience we need to fuel the continued growth of our business, brand, and culture. Our site, www.LifeisGood.com, is the portal to all of our positive art and messages. The website you and your team create and manage is the one place our customers will find thousands of Life is Good products. You and your team will help our customers find new ways to wear and share the beliefs that life is good and that optimism is a choice.

Does this sound like you?

You have deep experience in the art and science of eCommerce, preferrably in the apparel industry. You have personally led a broad team of both internal and external talent focused on merchandising, direct marketing, eCommerce technology and operations. You do your best work with your sleeves rolled up, leading people and driving innovation while managing workload and process. Your successes include the hands-on leadership of a growing consumer-centric brand that delivers outstanding customer experiences.

IMPORTANT DETAILS:

• This role is based in Boston and you will be working on-site on Wednesdays and Thursdays each week.
• We chose the questions on this application with great care. If you don't answer them, we’ll assume you're not serious about joining the team.
• Our compensation strategy combines current and robust market data for companies our size, and an innovative bonus program.

YOUR OBJECTIVE

Manage and grow the $100M eCommerce business in a brand-enhancing manner. You will have full P&L ownership of the business unit (LifeisGood.com and marketplaces).

YOUR JOB

Lead a large team encompassing the functions of Merchandising, Direct Response Marketing, eCommerce Operations, and eCommerce Technology.

Merchandising: Present a compelling assortment by leading the team responsible for:

• building the merchandising plan and buying all products for the website, including licensed products
• managing our blank inventory levels to maximize our domestic print-on-demand capabilities
• determining the email marketing calendar and content

Direct Response Marketing: Grow our brand and business by leading the team responsible for:

• managing paid social, SEM, SEO, affiliate partnerships, direct mail, and box stuffers
• conducting site analytics
• merchandising products on the website to support brand and marketing initiatives

eCommerce Operations: Enable commerce by leading the team responsible for effectively managing:

• the day-to-day operations of the business unit
• site changeouts and site testing
• product launches and project management
• email coding and deployment
• inventory feeds
• communications with our Customer Care team

• building enhancements to the website through in-house and outsourced development resources,
• researching emerging technologies
• ensuring that Life is Good has the appropriate, scalable technology to meet our business and brand objectives.

Negotiate and execute eCommerce contracts and service-level agreements.

Identify and implement strategies for customer acquisition and customer retention.

Champion a consumer-centric focus by analyzing and reporting on sales, profitability, and marketing efforts.

Recommend opportunities for revenue growth, margin improvement, and cost savings leading to increased EBITDA.