What are the responsibilities and job description for the SEM Manager position at LifeMD?
LifeMD is an emerging leader in technology-driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through Telehealth.
About the Role
LifeMD is looking for an experienced SEM expert to manage all pay-per-click (PPC) marketing activities. Our SEM Manager will oversee all paid search campaigns on marketing engines such as Google, Yahoo and Bing. You will effectively manage the paid search budget and work with the Marketing team to maximize ROI, drive traffic, and customers. You will report to the CAO and provide reports of campaign and overall channel performance, and provide as well as implement recommendations for optimizations. Able to lead a small team as well as work in a collaborative team setting, with strong problem solving and time-management skills. Experience with CRO, A/B testing, ad extensions, keyword expansion, youtube, display, and up-to-date search engine best practices.
Responsibilities
- Own, execute, and launch all SEM campaigns for the following (but not limited to) channels:
- Google Search Ads
- Google Display Ads
- Google Shopping Ads
- Microsoft/Bing Ads
- Google YouTube
- Provide budget recommendations and revenue projections for channels managed
- Strategize, execute, and analyze test plans, including geo tests and incrementality tests
- Optimize copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimize paid keyword discovery
- Conduct market research on keywords, consumer trends, and competing brands
- Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates
- Generating performance reports and analytics for presentation and review
- Keeping up to date with the latest advancements in search trends and PPC strategies
