Manager, CRM & Lifecycle

Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 400 million rides in 250 cities on 5 continents, replacing an estimated 100 million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, we achieved a fully profitable year in 2022, becoming the first in our industry to reach this milestone.

Lime is hiring a Manager, CRM & Lifecycle to join our dynamic team! In this position you will play a crucial role in driving the success of our Rider Growth initiatives. You will guide a team of analysts and collaborate with cross-functional stakeholders to develop and execute lifecycle campaigns and rider communications that enhance the rider experience, increase engagement and maximize rider lifetime value.

• Identify strategic "rider moments" and develop a series of lifecycle campaigns to improve engagement, frequency and retention.
• Evaluate the full rider journey across touchpoints and create measurable plans to enhance rider lifetime value.
• Drive testing strategy, crafting strong AB tests, analyzing data, sharing results and proposing next steps.
• Leverage our new Rider segmentation strategy and supporting data to ensure we’re targeting the right users at the right time. 
• Collaborate with cross-functional teams to identify conversion and retention drivers, influencing campaign development. 
• Create, audit, and update a library of playbooks for rider communications, optimizing channel usage and team resources.
• Partner with Data, Product, and Engineering teams to develop a roadmap that unlocks advanced communication capabilities and insights. 
• Develop and manage the monthly Lifecycle & Rider Communication calendar for all markets and rider cohorts.

• 5 years of experience in CRM with a demonstrated background delivering sophisticated and impactful consumer lifecycle and communication campaigns.
• Experience in managing and coaching a team of analysts.
• Strong written and oral communication skills with exceptional attention to detail.
• Proficiency in analyzing campaign performance and mapping customer journeys using tools such as Tableau, Amplitude, Snowflake, and Braze.
• Strategic thinker with a practical approach, willing to take a hands-on role when necessary.
• Fluent in English; knowledge of additional languages is a plus.
• Experience working in a remote environment with diverse cultures and time zones.
• Relevant mobile app, transportation or start-up experience preferred.

The anticipated salary range for this position is $98,000.00    - $162,000.00. Equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, experience and other qualifications as well as the candidate's location of residence. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.

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Why Lime? 

When you join Lime, you join a global community of smart, caring, talented individuals working together to deliver world-changing results; striving to create an experience that enables Limers to do their best work. Here are some ways we support and invest in our team: 

Competitive salaries, performance-based annual bonus and pre-IPO equity

Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps

Flexible vacation policies with ample paid holidays tailored to country of residence

Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood

Support for retirement and financial goals with unlimited access to financial advisors

Unlimited, complimentary use of our vehicles in hundreds of cities around the world

Professional growth opportunities through quarterly learning days and top-tier tools

Opportunities to connect across teams and locations to network, socialize and volunteer

Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions

Consistent recognition of great work through meaningful rewards and career advancements

Benefits and perks vary depending on the nature of your employment and country of residence. Terms and conditions may apply.

If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. 

Salary : $98,000 - $0