Social Media Coordinator

Here we are.

Here we create meaning. Distill it from knowledge, wisdom, expertise, and creativity. Pluck it from thin air. To the center of this boundless arena we draw our clients, our audience, and our people. None of us share the same motivation. None of us invite the same challenge. None of us do it alone. Together we cultivate enduring relationships, undeniable resonance, work that’s worth working for. We strike a chord, a pose, a deal, a nerve.

Here we craft magnetic.

Here you are.

The Social Media Coordinator (SMC) is a valuable member of the Client Services team. You will be working with several internal teammates – account managers, designers, producers, project managers and more – to help ensure the great work we create is visible to consumers on all social media platforms. You’ll be working directly with clients to help provide updated content calendars, social media measurement reports and monitoring what activities are happening across all the channels.

As with anything we make, we pay very close attention to the “craftmanship” of our work. This includes the details of the social content calendars for our clients. With a solid understanding of the clients’ business goals, you’ll be working very closely with the Account Planning team members to fine-tune every detail of our social media activities. Having a focused, and articulate, content plan is half the battle. The other half of the battle is to ensure we’re communicating the right message in the right manner for each platform. We need to make sure our messaging is resonant with the audience and helps drive the clients’ business objectives.

Understanding how to use our reporting tools effectively, understanding how to pull the data, and having a base understanding of how to interpret the data into actionable tasks will help you be successful. Collaborating with a team, being immersed in social media platforms and being very familiar with our clients’ products will also help you be successful.

Since the agency client roster is very diverse, the SMC should be able to adjust to different scenarios very easily. The ideal candidate is energetic, confident, dynamic, detail oriented, results-driven, and enjoys a fast-paced collaborative environment that meets the needs of the evolving client portfolio. The role requires excellent communication and project management skills, a strong understanding of brand development, as well as knowledge of the entertainment and production elements needed to deliver partnership success. Most importantly, the SMC should be able to maintain a sense of calm and focus, especially in dealing with clients and internal stakeholders.

As part of the overall Lineage organization, the SMC has a very positive and infectious “can-do” attitude to make great work. Our culture is based on making great work, that makes us proud. Everything we do centers around craftsmanship, attention to detail and collaboration. Therefore passion, curiosity, determination and perseverance are key traits. The team surrounding you wants you to succeed and will be there to help you along the way.

Responsibilities

• Proactively creating and maintaining social media content calendars for all our clients, as well as Lineage’s social executions.

• Pulling monthly (or weekly) measurement reports and a high-level analysis of consumer engagement.

• Working with clients to keep the social calendar full on a regular basis. Additionally, sharing and scheduling monthly reports with clients.

• Support the APD with specific project tasks and deliverables.

• Effectively communicate with internal team members on project updates, schedules, client requests.

• Understands the clients’ business, industry norms, competitive threats and media trends

• Can help develop presentation decks, providing needed support, research, data and visuals.

• Support the Client Services team with status updates and support materials, to ensure clear and successful communication with all clients, as well as agency partners on an ongoing basis

• Knows how to work in Excel and can help manage budgets effectively, with supervision.

• Monitors all social media sentiment scores for clients, as well as scheduling social posts in conjunction with the project brief, and with cultural events.

• Serve as an additional point of contact for clients, on specific task related items.

• Attend, and manage client expectations, on weekly status meetings and project kick-offs/evaluations.

• Updating various internal/external status reports.

• Understands the specific scope of work for each project, and knows how to escalate “out of scope” issues to the Account Planning Director, or Group Account Director.

Knowledge/Expertise

• General understanding of marketing/advertising concepts and how to create appropriate the appropriate work across touchpoints

• Ability to manage internal and external expectations, with little or no surprises.

• Very fluent in new media/social spaces – especially TikTok, YouTube, Instagram, Twitch, Twitter, Facebook and Pinterest. Understanding of paid amplification a strong plus

• Good understanding of gaming, entertainment, financial services, retail and/or sports industries also a plus

Team Management

• Reports directly to Account Planning Director, with dotted line to the Group Account Director

Requirements

• Adept at PowerPoint/Keynote, Excel, Google Docs/Sheets/Slides, Google Chat, Slack and other communication platforms

• Understands how social media works, engages on social platforms

• Superior written and verbal communication, interpersonal, and organizational skills to handle multiple programs

• Ability to multi-task and manage multiple work streams

• Experience working on an integrated team

• Bachelor’s degree (communications, advertising, media or related field preferred)

Values: The SMC should embody our values.