Innovation Brand Manager
Job Posting for Innovation Brand Manager at Liquid IV
About Liquid I.V.
Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.
Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.
One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally.
As we move into 2024 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.
We're excited to expand our team with an Innovation Brand Manager. Come join us!
About the role:
The Innovation Brand Manager is responsible for managing and implementing the Liquid I.V. portfolio strategy and innovation pipeline. Reporting into the Innovation Brand Director, this highly creative and organized professional will develop strategic product concepts, positioning, and champion them through stage gate process all the way to execution. You will manage the 3 - year product pipeline and work closely with R&D, Project Management, Sales, and Finance to ensure the products are hitting targets from concept to commercialization.
Functions and duties of this role include, but not limited to:
- Develop innovative and breakthrough concepts and positioning that delivers brand growth.
- Lead development and commercialization of long-term innovation pipeline utilizing Stage Gate process.
- Analyze opportunity of product launches (size of total market, target audience, competitive analysis) and participate in all aspects of new product launch including pricing, packaging, benefits/key points of differentiation, product copy, asset creation, and pitch decks.
- Lead the creation of product training documents and toolkits for brand marketing, sales, and education needs.
- Support the Brand Marketing Director in leading the successful implementation of all Product Marketing strategies and initiatives.
- Stay up-to-date and regularly educate the team on emerging trends across relevant industries and competitors, particularly in the sustainability space, to identify new opportunities and perform ongoing competitive analysis.
- Collaborate with a multi-functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution, and summarizing results/learning).
- Maintain a deep understanding of category, competitive and consumer dynamics.
- Accountable to the P&L impact of new product launches.
Qualifications:
- 4 years of experience in brand marketing and/or innovation marketing.
- Bachelor’s degree in marketing required.
- Experience developing concepts – including size of prize, competitive analysis, and trends for national retailers.
- Sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities.
- Proficient in data and reporting platforms such as Nielsen/IRI
- Solutions oriented and pro-active.
- Strong communicator and collaborator.
- Strong ability in presentation development and storytelling in PowerPoint.
- Experience in consumer-packaged goods a plus.
- Ability to multi-task and thrive in a deadline driven environment.
What We Give:
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13 paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly phone and gym reimbursement.
- Opportunities to participate in our Giveback Mission to help Change The World.
- Copious amount of Liquid I.V. product to keep you Fueled for Life’s Adventures!
Work Environment:
- Hybrid / Office environment with flexibility for industry events.
The expected base salary range for this position is $108,000 to $130,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
Candidates must be authorized to work in the United States without sponsorship.
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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Job openings at Liquid IV
Liquid IV
El Segundo, CA
Full Time
Liquid IV
El Segundo, CA
Full Time
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