Marketing Coordinator

The Marketing Coordinator is responsible for development of visual content, organic social media, and event/promotion planning and marketing execution for Little America Hotel & Resort in Cheyenne. Content will include video and photography capture for the hotel and multiple lines of business represented on property. Night, weekend, and holiday work will be required. Candidate must be prepared to work in a fast-paced team environment and in various aspects of Marketing and Public Relations.

Primary Responsibilities:

• Lead and execute organic content strategy and content deployment
• Produce high quality video and still photography for social media
• Manage social media communities and lead the hotels’ social media response and engagement
• Support Creative Requests from multiple departments
• Website management and content updates
• Support PR needs as directed by Marketing Director and PR agency
• Lead resort photo and video shoots with 3rd party creative vendors
• Support organization of hotel media library
• Regularly reporting of social media engagement and growth
• Manage the Hotel Influencer program
• Partner with hotel departments on special event planning and marketing execution
• Lead management of guest reviews on all platforms
• Work with local tourism bureaus on cooperative networking opportunities
• Adhere to hotel and departmental policies and procedures
• Attend required meetings both onsite and with other marketing stakeholders at other properties
• Attends Sales/PR related functions within the hotel

Requirements:

• Proficiency in social media platforms
• Knowledge of Later, Canva, Asana or similar creative/project management tools
• Excellent verbal and written communication skills

• Extensive knowledge of Adobe Creative Suite and Microsoft Office

Physical Demands:

• Work involves exerting up to 50 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body

Competencies & Skills

• Creativity, innovation, and accountability

• Communication Skills and ability to manage several projects simultaneously

• Commitment to safety
• Teamwork and the ability to foster collaborative relationships
• Ability to demonstrate both internal and external guest service standard
• Learning and Continuous Development

Education

• College coursework in marketing, communication or similar field of study