Job Posting for Integrated Marketing Campaign Manager at LogicMonitor

About Us:

LogicMonitor is the leading fully automated, cloud-based infrastructure monitoring and observability platform for enterprise IT and managed service providers.

We love going to work and think you should too. We are customer obsessed, work as one agile team, and strive to be better every day while building trust. These are our core values. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.

This position is located in Santa Barbara, CA. Our team is located in the heart of downtown Santa Barbara. We call our offices Centers of Energy, because they're where we accelerate work, spark creativity, and ignite our culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.

LogicMonitor is an equal opportunity employer. We deeply care about our employees' well-being, creating an environment where everyone feels valued and respected. We celebrate the diversity of our team and are committed to fostering a culture of inclusivity. When you join LogicMonitor, you're not just an employee to us, but a valued member of our community. Come as you are, be yourself, and let's grow together.

To learn more about life at LogicMonitor, check out our Careers Page.

What You'll Do:

LM Envision, LogicMonitor's leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences. LogicMonitor has a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.

Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the sixth year in a row!

As Integrated Marketing Campaign Manager you will have the opportunity to play a pivotal role on our marketing team. Your mission will include designing, executing, and managing comprehensive integrated marketing campaigns that drive brand awareness, engage our target audience, and generate high quality leads. Your blend of creativity, analytical prowess, project management skills, ability to manage multiple priorities in a dynamic environment will be essential to deliver impactful marketing initiatives that align with our core business objectives.

Spearhead our marketing strategy, crafting and executing dynamic campaigns across digital, email, webinar, publisher, and social media channels to engage our audience and achieve our lead generation targets. Working in lockstep with cross-functional teams, you'll develop strategic plans that integrate seamlessly with our overall business goals, maintaining consistent messaging and brand identity. Your role will be critical in analyzing campaign data to enhance performance, optimize ROI, and efficiently allocate marketing budget.

Here's a closer look at this key role:

Craft integrated marketing campaigns that creatively utilize digital, email, webinar, publisher, and social media channels. Your campaigns will align with overarching business goals, support cross-functional teams, and consistently deliver a compelling brand experience with measurable impact
Become our in-house webinar expert, strategically developing, promoting, and executing high-impact webinars that boost lead generation
Work closely with cross-function teams like sales, operations, product, and channel/partner, to create targeted campaigns that resonate with prospects and generate sales pipeline
Design and manage nurture campaigns that skillfully guide prospects through the sales cycle to deliver a steady stream of leads to sales
Experiment with new tactics, technology, and channels to drive cutting-edge campaigns.
Proactively drive sales enablement for campaigns and lead follow up to increase conversion down-funnel
Analyze campaign metrics and provide insightful reports that demonstrate ROI. Use data-driven recommendations to continuously optimize campaigns and maximize marketing spend
Manage quarterly budget against relevant marketing programs

What You'll Need:

Bachelor's degree required, advanced degree preferred
5 years of B2B demand generation marketing experience, specifically integrated marketing program planning and execution
Proven ability to build and drive relationships with sales, operations, and product marketing
Baseline knowledge with marketing and sales automation tools (preferably On24, Marketo and Outreach)
Strong interest in the application of AI within marketing, with a demonstrated ability to quickly learn new technologies
Strong project management skills with attention to detail and a desire to meet/exceed deadlines
Proven ability to excel in a dynamic, fast-paced environment
Self-motivated, innovative, collaborative, creative, and analytical
Strong team player with a positive attitude

Benefits:

At LM we believe that a total rewards package should be built with the whole person in mind, so we've designed a total rewards package that's almost as complex as you are. We want to support our employees to be healthy and happy!

Whether you're working from home or one of our Centers of Energy, US benefits for LMers include but are not limited to: unlimited vacation, health, vision, and dental insurance, robust parental leave, a 401K with company matching, a monthly Work Well reimbursement, Employee Equity Program, Professional Development funds, unlimited opportunities for growth, and more.

We are committed to our employees' physical and mental health, and offer various wellness programs (including a Calm membership for you and your family!) as part of our holistic approach to employee success.

For more information on our benefits and culture, visit https://www.logicmonitor.com/careers

Residents of California, click Here to view our California Applicant Privacy Notice.

Anticipated Application Close Date: 05/28/2024

#LI-SS1 #BI-Hybrid #LI-Hybrid

LogicMonitor believes in pay transparency, so we provide the base salary ranges for all of our jobs in the United States. Actual base salary offered will vary depending on factors including but not limited to: location, education, experience, skills, and qualifications.
As part of our holistic compensation philosophy, LogicMonitor also offers many competitive elements in our total compensation package for US employees, such as bonus or commission compensation in addition to the base pay, an equity program for all full time employees, 401K matching, and other rewards.

Base Salary Range

$82,100—$100,000 USD

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Integrated Marketing Campaign Manager

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