Ad Creative Strategist

Position Overview: We are looking for a talented Digital Advertising Creative Strategist to develop innovative digital advertising campaigns that drive brand and product awareness, engagement, and conversion. The ideal candidate will have a strong background in digital marketing, exceptional creative and analytical skills, and a passion for staying abreast of industry trends and best practices. The Digital Advertising Creative Strategist will collaborate closely with cross-functional teams to develop compelling ad concepts, identify target audiences, and optimize campaign performance.

Responsibilities:

• Develop and execute creative digital advertising strategies across various platforms, including Meta, TikTok, and YouTube.
• Collaborate with internal teams to understand marketing objectives, target audience demographics, and key messaging.
• Conceptualize and produce engaging ad creatives, including copy, imagery, and video content, that align with brand guidelines and campaign goals.
• Conduct thorough research and analysis to identify audience segments, competitive landscapes, and emerging trends.
• Collaborate with media buyers and creative teams to execute ad strategy and iterations.
• Monitor campaign performance metrics and analyze data to optimize targeting, messaging, and creative assets for maximum impact.
• Stay informed of industry developments, emerging technologies, and best practices to continuously improve campaign effectiveness and ROI.
• Present campaign proposals, performance reports, and strategic recommendations to internal stakeholders.

Qualifications:

• Proven track record of success in digital advertising, with at least 3 years of experience in a similar role.
• Strong creative portfolio showcasing expertise in developing compelling ad campaigns across various digital channels.
• Exceptional communication and presentation skills, with the ability to articulate complex ideas and concepts clearly and persuasively.
• Detail-oriented with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
• Experience in the beauty or fashion industry is a plus.