What are the responsibilities and job description for the Analyst-Digital Engagement Execution position at Lowe's?
Please note, the ideal candidate for this role will need to be located in a commutable distance from our corporate office in Mooresville, NC or be open to relocation, as eligible.
Job Summary
The Analyst, Digital Engagement Execution, is responsible for outlining and participating in planning and execution processes for designated events, campaigns, programs, and/or promotional support. This role ensures campaign priorities and details are created and collected to share in partnership with cross-functional teams for execution. In defining campaign scope, support can include the creation and implementation of landing pages, on-site banners, curated item lists, and other site content updates. They will track, analyze, and report on objectives and key results to ensure activities within their assigned area are meeting strategic and financial objectives. Based on results, the Analyst will make recommendations for adjustments to online campaign and promotional plans including testing/optimization strategies.
- Collaborate with cross-functional groups such as Merchants, Brand Marketing, Pricing & Promotions, Digital Production, digital commerce partners (US and IND), to ensure all teams have required information for supporting digital campaigns/promotions for Lowes.com.
- Execute digital event, campaign, and promotional work of small to medium scope
- Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership.
- Leverage campaign and promotional dashboards, and build reports to interpret and communicate performance using tools like Adobe Analytics, Medallia, Fullstory, Power BI.
- Identify opportunities for improvement in the campaign and promotional planning and execution processes.
- Actively participate in team discussions, business reviews and recurring huddles/touchpoints.
- Utilize strong analytical ability to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
- Develop and present communications to partner teams that convey the right message in an effective way to the appropriate audience.
Required Qualifications:
- Bachelor's Degree in Business Administration, Marketing, Operations, or related field (or equivalent work experience in a related field)
- 2-3 years relevant experience
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Salary : $56,400 - $94,000
