Product Manager

Title: PRODUCT MANAGER
Department: PRODUCT
Classification: NON-EXEMPT
Location: LTS ASSOCIATE INC.
Grade:
Reports To: DIRECTOR OF PRODUCT SOLUTIONS
Date: August 4, 2023

POSITION OVERVIEW

As the Product Manager, you will manage product line(s) for the entire product life cycle. The product
manager is also responsible for building product portfolios by identifying gaps, expanding the product
portfolio and developing contiguous market opportunities based on your industry experience and your
contact with prospective customers, existing customers and internal resources. You must possess a
unique blend of business savvy and a big-picture vision, and the drive to make that vision a reality. You
must enjoy spending time in the market to understand customers’ challenges. You must be able to
communicate with all areas of the company. You will work closely with Sales and Marketing to define
the go-to-market strategy, helping them understand the product positioning, key benefits, target
customers, and potentially how to troubleshoot if needed. You will also serve as the internal and
external evangelist for product lines you manage, working with the sales channel and key customers.

ESSENTIAL JOB FUNCTIONS

• Manage the entire product lines life cycle from strategic planning to tactical activities, which

includes but not limited to product specs selection, communication with manufacturer, product
launch and timeline, introducing products to internal partners, partnering with Marketing and
Sales teams to increase the penetration and profitability of products for the company.

• Specify market requirements and needs for current and future products by conducting market

research supported by on-going visits to existing customers, prospective customers, industry
partners to garner a thorough understanding of the market, trends, and competitive landscape

• Develop and execute a company-wide go-to-market plan in partnership with related

departments, e.g. Marketing, Sales, Technical Support, Call Center, etc.

• Manage vendor and product selection and all aspects of ongoing vendor relationships from

performance to cost management and customer targeting

• Proactively collaborate with Marketing, Sales, Supply Chain and Suppliers to create product line

specific marketing plans with focus on customer acquisition, growth and retention

• Responsible for developing field tools including education, support collateral, technical

information, product launch plans, printed, electronic and promotional materials in collaboration
with suppliers and internal technical support teams

• Responsible for reviewing product data to ensure that the field force is kept up to date on new

developments regarding the companies or competitors' products

• Responsible for analyzing sales data of your product lines and preparing product forecasts in

partnership with related departments to serve customer needs and advance the sales

• Assist with the development of the annual corporate marketing plan with responsibility for

preparing product forecasts

• Perform other duties as assigned
  

SPECIAL PHYSICAL AND/OR MENTAL REQUIREMENTS

• Domestic and/or International Travel may be required up to 25%
• Willing and able to work additional hours when needed
• Bend, lift, open and move product and related office items varying in weight from up to 30 lbs
  

EDUCATION

• 5 Years of Professional Experience in Product Management or related areas
• Experience in CCTV Video Surveillance industry is highly desired
• A Bachelor’s Degree in Computer Science, IT / Network, Engineering or related field

The above position description identifies the essential job functions and skills needed by the person or
persons assigned to this position. These job functions and skills are not intended to be a complete and
inclusive list of all responsibilities, duties, and skills required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential job functions. The information
contained herein is subject to change at the discretion of the Company.

I understand the responsibilities and requirements for the Product Manager as
described above.

Name (Print):_____________________________

Signature: _______________________________ Date: ___________________________