Brand Strategist

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

In this role, you are critical in ensuring the success of the Brand's Design Team as the Brand Strategist. The Brand Strategist is responsible for serving as the strategic lead partnering with multiple teams and vendors. You are knowledgeable on consumer trends and behaviors; have your finger on the pulse of tech, automotive, and design, and are able to skillfully provide strategic resources, approaches, and leadership to the brand. This role will ensure creative output is conceptually in line with campaign objectives and in support of company business goals.

The Brand Strategist has a unique perspective and a creative sensibility able to develop strategies optimized across content types. This person is adept at processing complex information into simple solutions while managing both creative needs and team development. You will develop and deliver target audiences and consumer insights to inform messaging and creative development. You will leverage social media insights among other research insights to analyze and assess and make informed recommendations as well as provide both qualitative and quantitative research to Senior Management and Executives.

Responsibilities

• Develop guidelines and strategies for continued Brand development and evolution.
• Contribute appropriate strategic insight across various media types.
• Deliver expert pitches through beautifully designed presentation decks to make your case and gain stakeholder buy-in
• Be an active part of the conceptualization of our video, print, and digital projects; including magazines, brochures, showroom, event kiosks, the Lucid website, and an e-commerce site.
• Develop strategic concepts that translate across channels and lines of business to position the brand and drive business results.
• Leverage both qualitative and quantitative research insights.
• Collaborate with Company research units to develop process/methodology of tracking and advertising effectiveness.
• Partner with Marketing teams to refine brand and product messaging, and voice, look & feel for all executions.
• Oversee client pitches, briefs, and proposals as needed.
• Support the effort of our in-car UI design to ensure it similarly carries our digital design identity
• Support in the creative development of brand and product positioning statements, key messages, and claims as needed
• Collaborate with company Legal departments to verify claims and messaging appropriateness.
• Work collectively across all functions from marketing to engineers and the leadership team to convey the value of the brand within a business context.
• Work with Producers to align on forecasting hours week over week
• Guide, mentor and manage direct reports (Brand Designers)

Qualifications

• 8 years of experience working on brand-centered projects as a Brand Strategist.
• Experience working with external agencies, creators, and talents
• Skilled in multi-tasking to manage a high volume of creative and content
• Passion for mission-driven brands
• A demonstrated user empathy approach to design and messaging
• Expert aptitude in project management tools like Basecamp, Asana, etc.

$131,000 - $187,000 a year

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education, and training; certifications; and other relevant business and organizational factors.

• California (Bay Area) - $131,000-187,000 per year

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid's equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 protocols

At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the for more details.

Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.