VP of Marketing

Lynk
Gulf Shores, AL Full Time
POSTED ON 11/25/2022 CLOSED ON 3/18/2023

What are the responsibilities and job description for the VP of Marketing position at Lynk?

Brett/Robinson is a friendly, family-owned company with over 50 years of knowledge and expertise about real estate in Alabama. Started by brothers Tillis and Gene Brett with little more than a strong work ethic, a shared dream and a few hundred dollars, they quickly made a name for themselves selling real estate in Chickasaw, Alabama. Tommy Robinson came on board to complete the team, contributing his wealth of contracting knowledge and experience. Combining the expert sales of Brett and the construction talents of Robinson, Brett/Robinson has developed over a thousand homes and two dozen condominium projects with new projects under development. With nearly 1,700 vacation rentals expanding along 17 miles of gorgeous coastline in Gulf Shores and Orange Beach, Brett/Robinson offers an extensive selection of one- to eight-bedroom accommodations with spectacular direct Gulf-front views. Brett/ Robinson also manages the HOA’s in 21 condo buildings

We are looking for a Vice President, Marketing to join our team. This individual will - assess our current strategy, determine potential improvements, and develop a comprehensive 1-year marketing strategy within the first 6 months. This leader will meet or exceed booking targets. We are seeking an individual who is very strong in team building and to make sure the team is engaged and enthusiastic. This is not a remote role and we are offering relocation for the right individual.

Experience:

· At least 5 years of management experience and 3 years of experience managing a team of over 20 people

· 10 years of marketing experience a plus

· Experience in for-profit companies

· Experience selecting and managing multiple vendors effectively

· B2C customer service/hospitality experience a plus

· Has used multiple technologies/software to execute marketing strategy – tech savvy

Knowledge, Skills and Abilities:

· Digital – SEO, SEM

· Print Advertising

· Ad copy/marketing content

· Social media content and marketing

· Marketing ROI and metrics

· Project Management

· Internal communications – employee branding

· Marketing Automation

· Ability to acquire understanding & absorb information rapidly.

· Passionately finds ways over, around, or through barriers to success. Achieves results despite lack of resources. Goes beyond the call of duty. Shows bias for action. A results-oriented “doer.”

Job Type: Full-time

Schedule:

  • 8 hour shift

Ability to commute/relocate:

  • Gulf Shores, AL 36542: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

  • Marketing: 10 years (Required)

Work Location: One location

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