Marketing Manager

Marketing Manager

The Marketing Manager ensures that projects are executed effectively and efficiently. The Marketing Manager develops and oversees projects, programs, and tools. MM typically have more than 5 years of experience in marketing with a proven track record of successful deliverables, an ability to manage teams with a focus on team development.

Key Role Dimensions

Developing and leading Marketing initiatives: The MM is a ‘Centre of Excellence’ that helps achieve better quality, consistency, and oversight of marketing across an enterprise by developing and maintaining marketing projects, programs, methodologies, standards, and tools.

Establishing the organization’s approach to the full life cycle of projects: This includes everything from project planning, initiation, resourcing, and execution to monitoring, control and completion.

Ensuring marketing targets are met: Align with the organization’s strategic objectives and adhere to best practices.

Acting as a trusted strategic advisor: May work alongside business leaders to help determine which marketing projects, programs, and tools should be undertaken why and when, not just how.

Focus Areas

There are four typical areas of focus for a Marketing Manager. The mandate and expertise of the Marketing Manager may vary, emphasizing one, or a combination of, the following four areas of focus:

• Marketing management governance
• Marketing leadership
• Project tracking and monitoring
• Marketing prioritization and ROI

Key Job Accountabilities

Depending on the focus of the Marketing Manager, MM may engage in some or all of the following:

Marketing Management Governance:

• Establish the MM role and operating model (e.g. centralized or decentralized, areas of focus).
• Set standards for marketing programs and project, including success measurement criteria, methodologies, tools to be used, etc.
• Create a ‘Centre of Excellence’ to nurture and share knowledge of industry best practices.
• Monitor compliance with policies and standards.

Marketing Management Team Leadership:

• Establish the marketing organization structure, hiring and managing requirements in line with project objectives.
• Oversee the delegation of work.
• Set annual performance targets for individuals and the team and conduct performance reviews.

Project Tracking & Monitoring:

• Track and provide project status and progress reports.
• Manage the risk, issue and change process, and work with other leaders to take corrective action as needed.
• Oversee Projects and Programs for delivery on time, within scope and on budget.

Project Prioritization

• Provide leaders with the information needed to assess which proposals have the highest potential value, impact, and strategic alignment.
• Interface with executives to define project priorities and implementation opportunities and challenges and keep them up to date with project risks and opportunities.

Knowledge, Skills & Experience

Must-haves:

• High-level knowledge of marketing and project management and methodologies, techniques, processes and approaches.
• Budget management skills
• Strategic Thinking: Ability to juggle multiple goals and deadlines in the context of the big picture
• Team Leadership & Development: Ability to mentor, coach and effectively transfer expertise to others
• Facilitation, Negotiation & Problem Resolution Skills: Ability to build a strong network and relationships with, customers, and vendor groups.
• Resilience and resourcefulness

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person