The Maclean-Cameron Animal Adoption Center is seeking a dynamic and passionate Marketing director to join
our dedicated team. As a non-profit organization committed to rescuing and caring for animals in need, we are
looking for a creative individual who will advance our mission through effective marketing strategies.
KEY RESULTS:Responsibilities:
1. Develop and Implement Marketing Strategies: Create and execute comprehensive marketing plans to
increase public awareness about our center, its mission, and the animals in our care. Utilize various
marketing channels, including social media, email campaigns, website content, and community outreach
programs.
2. Donor Engagement: Cultivate and maintain positive relationships with donors and sponsors. Create
donor overviews of impact of contributions and volunteerism. and support and report them with
regular frequency and integrate them consistently into marketing materials. Provide regular updates
and reports to donors about the impact of contributions.
3. Content Creation & Digital Marketing: Produce engaging and compelling content. Use storytelling to
showcase the heartwarming success stories of our rescued animals. Manage the organization's social
media presence, website updates, and online advertising campaigns to increase online engagement and
attract potential supporters.
4. Increase membership and volunteer base: by actively engaging marketing activities that reach
community groups and businesses with a presence.
5. Secure donations of marketing materials: actively seek contributions of donated print and media
services.
6. Event Promotion: Advertise fundraising events, adoption campaigns and community engagement
activities. Ensure maximize event participation and donations.
7. Collaborate with the Team: Work closely with the Executive Director and other team members to align
marketing and fundraising efforts with the center's overall goals.
8. Data Analysis: Monitor and analyze marketing and fundraising performance metrics to identify areas for
improvement and measure the impact of initiatives.
Requirements:
The preferred knowledge, skills and abilities required for success in this position are typically acquired
through the completion of a relevant bachelor’s degree (examples: public relations, marketing,
communications, business administration, and sales and fundraising), and 5 years in communication and
marketing (preferably for a nonprofit) OR a suitable combination of education and experience.
- Experience in marketing, fundraising, or a similar role in the non-profit sector.
- Strong written (ability to write powerful, persuasive, and engaging copy as well as edit print collateral
written by other team members) and verbal communication skills, with the ability to explain and
promote the Center's mission impact effectively.
- Creative and strategic thinking skills to develop innovative marketing and
fundraising strategies that result in positive outcomes.
- Proficiency in using digital marketing tools and platforms.
- Possess excellent attention to detail, creativity and general knowledge of basic graphic design and utilize
project management software to track goals across your projects, tasks and teams.
- Ability to work both independently and as a part of a small, cross-functional team, manage multiple
projects and tasks on deadlines with focus on results.
Preferred Qualifications:
- Experience with donor management systems.
- Previous experience in marketing and donor relations. Proven record of a thorough understanding of
marketing strategies and practices.
- Knowledge of animal welfare issues and the challenges faced by animal shelters.
Join our team and make a difference in the lives of animals and our community. To apply, please submit
your resume and a cover letter detailing your relevant experience and passion for animal welfare.
Applications are accepted until we hire a candidate whose skills best match our objectives and associated
mission.
Wage: $60,000 /- depending on experience and skill
We understand that there are multiple paths to acquiring expertise and experience and strong candidates may not have
every qualification listed here. We encourage applications from individuals with diverse and/or nontraditional backgrounds
who bring passion, skills, and experience in many or most of these areas.