What are the responsibilities and job description for the Communications Planning Strategy Specialist position at Macy’s?
Job Overview:
The Retention Marketing Team is responsible for driving growth and optimizing customer lifetime value through our owned media. The team is responsible for the customer contact strategy, lifecycle, and end to end campaign execution for all retention channels –Email, Mobile, Site Targeted Content, Direct Mail, and POS.
The Specialist is responsible for assisting in the planning of the customer contact strategy across all Email and Mobile communication channel. Planning the customer contact strategy includes working with cross-functional teams to understand business needs and priorities, and strategizing to help meet company objectives and goals while balancing requests from all business functions. The Specialist will also focus on helping to increase and maintain customer engagement and conversion through lifecycle marketing, awareness building, promotional activity, and developing a stronger long-term relationship with our customers.
Essential Functions:
Essential Functions:
- Assist in managing the customer contact strategy for all integrated communication channels – Email and Mobile (SMS/MMS, Push Notifications).
- Intake and evaluate all communications and project requests and objectives from various teams (Merchandise Marketing, Credit/Loyalty, Registry, Backstage, Store Events, Enhancements, etc.) and help make strategic recommendations on communications calendar cadence and message mix across all retained customer digital channels via campaign and event analysis, performance KPI assessment and forecasting.
- Partner with manager, CRM, and marketing teams to plan and define marketing calendar and customer contact communications, optimizing event cadence to support business priorities/sales plan, managing for customer attrition, and supporting experimentation, while optimizing team bandwidth and support
- Recommend, help develop, enhance, and implement new business processes with cross-functional teams to optimize the planning process as digital programs adapt with new enhancements and evolve to deliver more relevant and personalized marketing communications to customers.
- Responsible for managing, inputting, and editing MAS jobs for digital retention channels.
- Assist with factoring in sales plans, projections, and other data and analysis into calendar planning and communication strategy.
- Collaborate with internal and external business partners in the delivery of strategic projects and initiatives, such as supporting the loyalty marketing program with optimizing communication strategy and requests.
- Help drive and support operational efficiency across the organization, recommending and implementing changes with cross functional teams to streamline and improve the effectiveness of the planning to production workflow, helping to align teams to reduce process and bandwidth redundancies.
Skills Summary:
- 3-5 years of experience in online email/CRM marketing and consumer promotions.
- Knowledge of email, internet, and industry marketing methods.
- Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.
- Self-starter with strong communication, organization and prioritization skills.
- Ability to manage multiple projects with various deadlines simultaneously
- Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications. Proven analytical abilities are a must.
- BA/BS college degree is required; concentration in Marketing a plus.
Communication and Relationship Skills
- Ability to prioritize and manage several projects simultaneously along with requirements from various stakeholders including senior management.
- Strong project management and process development capabilities.
- Self-starter with strong communication, organization, and prioritization skills.
- Ability to escalate issues and pushback as needed.
- Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.
Management Skills
- Must be able to work independently with minimal supervision.
- Ability to identify, resolve, and escalate issues, challenging the status quo when appropriate.
Analytical Skills
- Proven strategic thinking, analytical, data interpretation, financial, and problem-solving skills.
- Heavy focus on quality assurance and high attention to detail are essential to success.
Physical Demands
- This position involves regular ambulating, sitting, hearing, and talking. May involve close vision, color vision, depth perception, and focus adjustment.
- Involves use of hands and fingers for typing on keyboard and using a mouse
Work Hours
- Ability to work a flexible schedule based on department and company needs.
- Typical work hours 9am-5pm and overtime and after-hour support as needed.
Decision Making
- Ability to problem solve when late changes or workflow issues arise.
- Partner with team members when making recommendations to business stakeholders
Senior Frontend Developer (React) / Uber Developer
Treehouse Strategy and Communications -
White Plains, NY
Senior C# .NET backend developer
Treehouse Strategy and Communications -
White Plains, NY
Software QA Internship (remote)
Treehouse Strategy and Communications -
White Plains, NY