Lead Generation Specialist

Madison Apartment Group
Newtown, PA Full Time
POSTED ON 5/2/2024

Why Work with Us?

At Madison, we don’t just offer you a job. It’s our mission to provide you with an enjoyable and satisfying workplace – no matter where you work – from the corporate and regional offices to our communities throughout the country.

Being part of the Madison family means joining an industry leader with a successful history, known in the real estate industry as a great place to work. We strive to be a leader in attracting and retaining a highly qualified and diverse workforce, and we reward employees with comprehensive and competitive compensation and benefits programs.

Why Stay with Us?

Madison employees are empowered to succeed and further their knowledge through our extensive training programs. Given this opportunity to grow in their careers, Madison can retain top talent and provide a promote-from-within culture.

Madison strives to provide benefits and healthcare coverage at an affordable price. Our benefit package includes the following for qualified employees:

► Medical, Dental and Vision Plans ► Company Matched 401(k) Retirement Plan

► Employee Assistance Program ► Flexible Spending Account

► Disability Insurance ► Paid vacation, sick time and holidays

► Company Paid Life Insurance ► Employee Rental Discounts

► Nurses Healthcare Hotline ► Tuition Reimbursement Program

Excellent position in a national apartment management company for a Leasing Consultant is now available.

Job Summary:

As a Lead Generation Specialist, reporting to the Regional Property Manager, focused on inbound traffic, you will be responsible for promptly responding to and converting incoming leads from online sources. Your role involves engaging with prospective residents, providing exceptional service, and optimizing lead conversion rates through effective communication and data analysis. Collaborating with our leasing teams, you will contribute insights to enhance our online presence and drive business growth. This position requires strong communication skills, a customer-centric approach, and a proactive attitude toward achieving lead conversion targets in a dynamic environment.

Essential Lead Generation Specialist Job Functions

  • Provides first-line customer service by creating and maintaining a professional and welcoming environment for prospective and current residents, as well as property guests
  • Provides daily customer service and issue resolution for current residents
  • Maintains a thorough knowledge of the market and facilitates prospect generation through the most effective advertising mediums and prospect follow-up
  • Develops thorough knowledge of the product, as well as the rental community, and surrounding market
  • Answers incoming phone calls and handles each call accordingly, whether it is a prospect call, resident, service request, etc.
  • Completes Guest Card Information form for all prospective residents and performs proper follow-ups
  • Prepares daily and weekly reports, move-out inventory, market surveys, etc. as needed
  • Organizes and files appropriate reports, leases and paperwork
  • Maintains regular daily office hours, ensuring adequate coverage on weekends and holidays
  • Agrees to flexible or extended office hours during season and holidays
  • Conducts all business in accordance with Company policies/procedures, Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, OSHA, and all other laws pertaining to housing.

Additional Onsite Job Functions as Assigned

  • Greets prospective residents, determines needs and preferences, leads tours of the property, shows vacant units and markets property amenities to close sales and maintain occupancy
  • Maintains responsibility for all activities related to apartment rentals and move-ins, including generating and handling traffic, leasing apartments, and qualifying prospects
  • Prepares lease documentation and completes move-in and move-out procedures in accordance with the Company’s and the property’s established policies and procedures
  • Assists in planning and participation in resident functions
  • Provides high-quality resident service and conveys resident service requests to the Maintenance Supervisor and other service associates
  • Inspects models and “market ready” vacancies daily to ensure cleanliness
  • Inspects community grounds and reports any service needs to maintenance staff; inspects move-ins, move-outs, and vacancies
  • Assists in the management of site social media platforms
  • Completes all lease applications, assists with application verification, and notifies prospective residents of decisions. Provides proper written communication with residents as needed
  • Completes all lease paperwork and accepts rent and deposits

Qualifications:

  • Minimum of two years of sales, leasing, and or marketing experience or equivalent preferred
  • Demonstrated experience delivering exceptional customer service
  • Ability to follow directives and work with minimum supervision
  • Superior written and verbal communication skills
  • Ability to see a project through to completion
  • Ability to interact positively with residents, employees, vendors, and the general public
  • Basic arithmetic skills
  • Ability to pay close attention to detail and adhere to strict deadlines
  • Excellent follow-up and follow-through skills
  • Organizational skills to enable effective management of multiple, shifting priorities
  • Ability to work as a team member
  • Proficient in Microsoft Office; CRM/ Yardi experience preferred
  • Ability to travel up to 10%
  • High School Diploma or equivalent required

Job Type: Full-time

Pay: From $22.00 per hour

Benefits:

  • 401(k)
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Referral program
  • Vision insurance

Experience level:

  • 2 years

Schedule:

  • Monday to Friday
  • Weekends as needed

People with a criminal record are encouraged to apply

Experience:

  • sales, leasing, and/or marketing: 2 years (Required)

License/Certification:

  • Driver's License (Preferred)

Work Location: In person

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