What are the responsibilities and job description for the Director of Communications & PR position at Madrivo?
As our Director of Communications and PR, you will establish Madrivo as the premier Agency of choice for US Household Brands that are looking for consumer acquisition at scale. You will work closely with the executive leadership team to set Madrivo apart as the leading solution in the performance marketing industry. Madrivo has experienced rapid growth and became the go-to performance agency for many Fortune 1,000 brands, purely through word of mouth, outbound calls, and our ability to drive results for our clients. We are confident that a capable digital content strategist can make a significant impact on our future growth.
You are a growth-minded brand marketing and public relations professional who thrives in a dynamic entrepreneurial environment and is willing to take risks and think big. Your passion for brand development centers on understanding your ideal audience’s pains and needs, and identifying unique and creative ways to tell a story and create interest at the top of the funnel. You are ROI-driven, focused, communicative and bring a positive atmosphere to the team. You embrace your strengths and love to dive in and turn vision and goals into measurable results.
Responsibilities:
- Strategize, develop, execute, and inspire a holistic content strategy to drive awareness, client acquisition, engagement, loyalty, and accelerated business growth
- Oversee brand and product marketing campaigns including consistent messaging strategy cross platform
- Lead and deploy a trade show strategy that empowers the sales team to close new business and strengthen existing relationships
- Work cross-functionally with creative and business teams to develop new programs and campaigns, as well as manage the production and delivery of these programs
- Produce and pitch content with top-tier publications
- Build media lists for content promotion campaigns
- Research and respond to media inquiries on deadline
- Constantly research and test new PR and link-building tactics
- Keep track of competitors and proactively pitch new ideas for content
- Promote senior leadership to audiences of influence, secure speaking engagements, and prepare or oversee the preparation of media interviews, speeches, talking points, articles, testimony, and other communications pieces for CEO and senior leadership.
Key Qualifications
- A minimum of 7 years experience in PR and brand marketing, with a proven track record of success, preferably in the digital media space, martech, or fintech.
- Strong understanding of all media channels and customer behavior with the ability to uncover trends and leverage insights that are provided by the team
- Problem-solving ability with metric-driven thinking
- Project management skills, to help prioritize workload or direct reports
- Creative and dynamic mindset with the ability to solve problems and work independently
- Experience managing ambiguity via start-up venture, new growth-oriented initiatives.
At Madrivo, we trust each other to do our best work where it works best for us and our teams. For us, this means that we offer a fully remote work environment for our employees with flexibility in scheduling and a collaborative team atmosphere. We value time together and host team retreats to learn together, build relationships and enjoy beautiful scenery.
Madrivo is an integrated online media firm that is growing rapidly in affiliate marketing and lead generation space. We are ranked one of the Top 5 Best CPA Networks worldwide and the “Best 100 companies to work for in the US” so we are seeking qualified candidates who will fit into our high-performing, achievement-based culture. Madrivo’s executive leadership team realizes the importance of prioritizing health and happiness of our employees and has worked hard over the years to nurture a one-of-a-kind workplace culture that earned us a Great Place to Work certification three years in a row. Check out our comprehensive list of benefits offered to all full-time employees here.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.