Vice President, Partnership Marketing

Overview

The Vice President role will lead the strategy and management of commercial partner relationships across the MLS enterprise.   The VP will be required to marshal necessary resources to address customer satisfaction, activation, upsell/cross-sell, and renewals focused on the key goals of customer retention and growth. The VP will lead the management of commercial partner accounts (MLS, Concacaf) and be the business lead on marketing operations for the Soccer United Marketing (SUM) portfolio of partners (Partnership Marketing Operations).

Responsibilities

• Develop strategic account strategies and solutions and influence account growth by leveraging resources and opportunities across the enterprise
• Continually look for opportunities to deliver business impact and innovation by understanding client needs and presenting solutions and programs that lead to stronger consumer engagement and better results
• Build and maintain a strong relationship with key clients and be responsible for ensuring the satisfaction and success of the MLS and Concacaf partnerships
• Provide oversight for the management and execution of all components of the partner agreements
• Manage and achieve key business metrics, including revenue, upsells, retention, and overall account health
• Build and nurture C-level relationships across accounts to solidify our partnership and commitment to the client while engaging with the accounts on a deeper level
• Be an inspirational leader and create a vibrant, inclusive culture that inspires people to do their best work
• Be the PM Business lead on Concacaf, and other potential SUM properties, to recommend business strategy and maximize revenue
• Effectively engage with internal partners to ensure appropriate actions are taken for risk mitigation and timely resolution of issues.  
• Oversee the preparation of presentations, recaps and other materials needed to manage and communicate program planning and status updates with key executives and core collaborators
• Track user activity and develop campaigns to drive client engagement. Ensure clients are finding deep value in the partnership by systematically tracking activity and managing targeted campaigns to drive engagement
• Manage budgeting and the P&L plan
• Lead special projects as needed
• Additional responsibilities as assigned

Qualifications

• Bachelor’s Degree required; MBA preferred
• Spanish language proficiency a bonus but not required
• 12 years of experience in sports marketing, brand marketing, partnership marketing

Required Skills

• Ability to work effectively in a fast paced, team environment
• Knowledge of sports and entertainment sponsorship, including promotions, events, media and contracts
• Strong understanding of marketplace on both a local and national level
• Track record for building and growing a world-class organization through talent acquisition, onboarding, and retention, characterized by high productivity and excellent morale
• Strategic problem solver and negotiator who understands clients’ needs and always figures out a way to make it work
• Creative strategist with the ability to identify and commercialize big picture opportunities
• Proven experience leading and motivating cross-functional teams
• Superior organization and project management skills
• Experience in presenting to senior management teams
• Commitment to quality work product and organizational ethics, integrity and compliance
• Strong interpersonal skills and the ability to effectively communicate, both written and verbally
• Demonstrated decision making and problem-solving skills
• Meticulous with the ability to multi-task and meet deadlines with minimal supervision
• Maintain positive attitude and adapt to fast paced working environment
• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

Total Rewards

Starting Base Salary: $200,000 – $250,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

• Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance!
• Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
• Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities. MLS/SUM complies with the Americans with Disabilities Act and all other applicable federal, state, and local laws regarding disability discrimination and accommodation.

Salary : $200,000 - $250,000