Paid Search Strategist

Major Tom is the next iteration of digital marketing — a full-service agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. With headquarters in Vancouver, Toronto, and New York, you can find us on Zoom during either Pacific or Eastern Daylight Time.

Our roster of international clients includes NYU, COBS Bread, Holt Renfrew, Teck Resources, and Cactus Club Cafe.

Who We Are:

We’re a group of people who create work we’re proud of for folks we believe in. Our team is made up of industry specialists covering the spectrum of strategy, marketing, development, and creative.

We all share a belief that passion and accountability are critical to delivering exceptional work. Our biggest heroes bring humility, an open mind, and a positive attitude to our team every single day. An informal — yet professional — group, we truly care about one another and you can bet that we’ll care about you, too. For more on our culture, check us out on Glassdoor, Facebook, and Instagram.

Who We're Looking For:

We're on the lookout for an experienced and talented Paid Search Strategist to join our growing team! The Paid Search Strategist is a key role on the team, and is responsible for defining and executing on clients' pay-per-click advertising strategies across Google, Bing, Facebook, and other channels. Media Director, the Strategist will be tasked with ensuring that all deliverables are presented on time and meet client objectives.

We're looking for someone who has the technical skills, but is also capable of creating a higher-level strategic vision for an account, making key decisions about what steps need to be taken and what resources are required to achieve the client’s business goals. Someone who will make a real success of these campaigns with close campaign management and great decision making.

What We’re Looking For:

• 3 years working in a paid search marketing agency capacity (preferred), or in an in-house paid search marketing position
• Knowledge and in-depth experience with retargeting and remarketing
• Direct, in-depth experience with Google Ads (Search, Display, Shopping, Video)
• Direct, hands-on experience with Bing Ads, Google Analytics, Facebook Ads
• Direct, hands-on experience with eCommerce advertising in general
• Knowledge with Google Tag Manager (GTM) an asset
• Knowledge of search engine optimization (SEO) an asset
• Excellent presentation skills and comfortable speaking in client/project meetings
• Ability to maintain job performance and a positive attitude in a growing and changing organization

What You'll Get To Do:

• Communicate regularly with Account Managers ensuring their client's goals are being met and are happy with Major Tom services
• Meet with Major Tom agency partners and work with these partners to plan and execute client campaigns
• Assist Major Tom sales staff initial assessments and sales meetings as required
• Set up and manage Google AdWords campaigns
• Set up and manage Bing campaigns
• Create monthly reports for clients that offer insights into initiatives undertaken by Major Tom Marketing
• Monitor client marketing initiatives on a weekly basis to ensure that the activities undertaken match the budget of the project and will help the client achieve their goals
• Proactively make strategic campaign recommendations to clients

Some of the Benefits & Perks You’ll Get:

• Paid time off and bonus time off during the holiday season to spend time with your loved ones without thinking about work.
• Flexible working hours and work-from-home options. You know how and when you work best, and we trust you to do it.
• Comprehensive medical benefits, including a healthcare spending account, so you can take care of yourself and your family.
• Access to LinkedIn Learning and support in your professional development because we want to help you achieve your goals.
• A wellness program including weekly meditation so you can take care of your mind.
• Regular Lunch and Learns covering a vast array of topics all designed to keep you informed on the industry and our agency.
• Access to internal committees led by subject matter experts that are designed to tackle plans or solve problems. These committees ensure that everyone within our agency has the opportunity to learn about the different facets of our organization. Are you a project manager fascinated by work in the creative department? No problem, sign up and see how it’s done.

Major Tom is committed to equal opportunity and fair treatment for all. The company prohibits discrimination on the basis of age, race, disability, ethnicity, marital or family status, national origin, religion, gender, sexual orientation, veteran status, genetic information, gender identity, medical condition, or any other characteristic protected by law.

Location: Whilst this posting location states Toronto, we are open to applicants across Canada! We are working remotely and don't have plans to mandate a return to office policy. For applicants based in Vancouver, we have a beautiful office space available downtown for those who want a break from working at home.